Dr Reddy's Laboratories Limited
pharmaceutical
CategoryAnalyst
“Category Analyst at Dr Reddy's Laboratories Limited. Skills: Category Insights, Data Analysis, Commercial Acumen, Stakeholder Communication. Analyse market, category, segment and SKU-level performance to identify growth opportunities and risks.. Translate Scan, shopper and customer data into clear, actionable insights for Sales, marketing and co-marketing partners.”
What You'll Achieve.
Identify growth opportunities and risks.; Drive business performance.; Develop category, retailer & brand strategies through actionable insights, shopper understanding, and retailer collaboration.; Support the development of category drivers, trends and narratives.; Lead analytical support for customer range reviews.; Build compelling category selling stories and presentations.; Support with data packs, insights and recommendations for Joint Business Planning and line reviews.; Deliver actionable insights on pricing, promotions, sales trends, and trade performance.; Drive deeper analysis to support business cases, NPD launches, and promotional evaluations.; Evaluate trade spend effectiveness and ROI, identifying opportunities to optimise mechanics and investment.; Track promotional performance versus objectives and highlight learnings for future planning.; Support assortment, layout and planogram recommendations for customers.; Ensure data-backed ranging and layout decisions.; Deliver regular and ad-hoc reporting to support Sales cadence, internal reporting requirements & customer priorities.; Ensure insights are commercially relevant, timely and easy to action.; Elevate conversations from “brand sell-in” to category growth leadership.; Provide analytical support and leadership for wider reporting, and ad hoc ad hoc project management as and when required
Industry & Context.
Excellent analytical capability with attention to detail and commercial curiosity; Solutions-focused; Curious about shopper behaviour and what truly drives category growth
What They're Looking For.
Must Have
5+ years’ experience in a Category Analyst, Category Executive or Insights role within FMCG, Pharmacy, or Consumer Healthcare, experience working with Scan / Market data (e. g. IQVIA MiPortal, Circana, Quantium), Working knowledge of commercial and financial principles to support commercial, and business analysis, Advanced Excel and PowerPoint ability to build clear, persuasive insight stories, Excellent analytical capability with attention to detail and commercial curiosity, Ability to communicate confidently with Sales and cross-functional stakeholders
Nice to Have
Sales/Account Management experience, Experience in Pharmacy / OTC / Health related categories, Exposure to range reviews, planograms or space management tools, Power BI or similar visualisation tools
What You'll Do.
segment and SKU-level performance to identify growth opportunities and risks.
shopper and customer data into clear
actionable insights for Sales
marketing and co-marketing partners.
Support the development of category drivers
trends and narratives relevant to the core sales channels.
Lead analytical support for customer range reviews
including: Range optimisation and SKU rationalisation
Distribution targets by banner and channel
Performance storytelling and opportunity sizing.
Build compelling category selling stories and presentations for customer meetings.
Support with data packs
insights and recommendations for Joint Business Planning and line reviews.
Deliver actionable insights on pricing
and trade performance.
Drive deeper analysis to support business cases
and promotional evaluations - conduct pre- and post-analysis of promotional activity
pricing changes and in-store activations.
Evaluate trade spend effectiveness and ROI
identifying opportunities to optimise mechanics and investment.
Track promotional performance versus objectives and highlight learnings for future planning.
layout and planogram recommendations for customers.
Partner with Sales and external space agencies (where applicable) to ensure data-backed ranging and layout decisions.
Maintain accurate range and core line information.
Deliver regular and ad-hoc reporting to support Sales cadence
internal reporting requirements & customer priorities.
Ensure insights are commercially relevant
timely and easy to action.
Act as a trusted thought partner to the Sales & Marketing team
helping elevate conversations from “brand sell-in” to category growth leadership.
Provide analytical support and leadership for wider reporting
and ad hoc ad hoc project management as and when required
How You'll Work.
Team & Collaboration
Translate Scan, shopper and customer data into clear, actionable insights for Sales, marketing and co-marketing partners.; Communicate confidently with Sales and cross-functional stakeholders.; Partner with Sales and external space agencies (where applicable) to ensure data-backed ranging and layout decisions.; Act as a trusted thought partner to the Sales & Marketing team, helping elevate conversations from “brand sell-in” to category growth leadership.; Collaborating closely with cross functional stakeholders.
Communication Scope
Ability to communicate confidently with Sales and cross-functional stakeholders; Build compelling category selling stories and presentations for customer meetings; Performance storytelling
Process & Methodology
Ad hoc project management
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