ING
Banking
CampaignDataAnalyst
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Campaign Data Analyst at ING. Skills: SQL, Unica. Design data-driven communications. Deliver data-driven communications”
What You'll Achieve.
Lift customer outcomes; Lift commercial outcomes
Industry & Context.
Analytical mindset; Interpret data; Validate accuracy; Simplify complexity; Curious; Proactive problem solver
What They're Looking For.
Must Have
SQL knowledge, Unica campaign-build skills
What You'll Do.
Design data-driven communications
Deliver data-driven communications
Optimise data-driven communications
Manage structured workflows
Ensure timely execution
Improve customer experience
Collaborate with teams
Deliver high-impact initiatives
Standardise processes
How You'll Work.
Team & Collaboration
Collaborate with Product teams; Collaborate with Digital teams; Collaborate with Marketing teams; Collaborate with Data teams; Collaborate with Operations teams; Collaborate with Risk teams
Communication Scope
Confident communicator
Full Job Description
Our **Customer Development team** plays a key role in how we connect with customers across the Retail Bank — delivering timely, relevant and personalised communications that add real value. As expectations evolve, we’re investing in smarter data, deeper insights and richer automation to create more dynamic engagement across mobile, email, SMS and digital channels. Working in a collaborative Agile environment, we partner with Product, Digital, Marketing, Data and Operations to design experiences that inform, support and empower millions of customers. From ensuring customers stay safe and compliant to driving stronger engagement with our products and propositions, we’re at the centre of delivering communications that matter. As we scale, we’re opening two key roles as **Campaign Data Analyst** that will help lift both **customer and commercial outcomes** , with opportunities to influence how we communicate, automate and optimise across journeys. While both roles contribute to high‑quality, data‑driven communications, each has a distinct focus: * **Campaign & Regulatory Communications Analyst** — centred on accuracy, risk management and clarity, ensuring regulatory requirements are met while keeping customers informed and compliant. * **Campaign Performance & Automation Analyst** — focused on optimisation, commercial uplift and scaling automation, using insights and experimentation to lift engagement and outcomes. **_When applying, please include a short cover letter and tell us which role you’re most interested in, along with the value you can add from day one._** **What you’ll do** * Design, deliver and optimise data‑driven communications across mobile, email, SMS and digital channels. * Manage structured workflows end‑to‑end, ensuring accuracy, quality and timely execution. * Use insights, targeting and experimentation to improve customer experience and outcomes. * Collaborate with Product, Digital, Marketing, Data, Risk and Operations teams to deliver high‑impact i
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