ZEISS
Campaign&CRMManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Campaign & CRM Manager at ZEISS. Skills: CRM Strategy, Campaign Management, Performance Measurement, Segmentation. Develop CRM strategy and activity plan. Plan, deliver, and optimise multi-channel strategies”
What You'll Achieve.
Drive measurable business results; Maximise engagement and value; Deliver to defined KPIs
Industry & Context.
Analyse performance and provide insight-led recommendations; Identify and implement enhancements to workflows
What They're Looking For.
Must Have
Approximately 5+ years’ experience developing and delivering CRM strategies for B2B and/or B2C audiences, with demonstrable results., understanding and practical application of CRM principles, customer lifecycle marketing, segmentation, and personalisation., Hands-on experience Salesforce and Marketing Cloud), Proven experience using a wide range of digital marketing channels and platforms, including PPC, display, social media (Meta, TikTok, Pinterest, LinkedIn), email, and affiliates, analytical skills: able to interpret data, derive insights, and translate them into clear, actionable recommendations., Operational knowledge of analytics tools (e. g. Google Analytics) and reporting tools (e. g. Power BI)., An understanding of user behaviour and conversion funnels to feedback to product owners and steer product development., Working knowledge of data privacy and consent regulations (e. g. GDPR) and their application in CRM., Proven ability to work effectively in cross-functional teams and influence stakeholders at different levels., project management skills with experience managing multiple initiatives simultaneously., Experience managing agencies (creative and media) to deliver high-quality work on time and on budget., Proven ability to work with creative agencies to deliver impactful multimedia content, from briefing through to creative approval., Experience creating or commissioning SEO-optimised content for digital platforms., copywriting and briefing skills for customer-facing communications.
Nice to Have
Graphic design skills and experience with Adobe Creative Cloud (e. g. Photoshop, Illustrator, InDesign) or similar tools.
What You'll Do.
Develop CRM strategy and activity plan
and optimise multi-channel strategies
and optimise multi-channel campaigns
and report on activity
Analyse performance and provide recommendations
Oversee content creation and delivery
Develop and maintain audience segmentation models
Drive personalisation strategies
Administer and optimise CRM platforms
Ensure CRM activity complies with regulations
Partner to ensure data quality and availability
Manage creative and media agency partners
Plan and manage CRM projects within budgets
Collaborate with HQ and other markets
Ensure effective community management
Act as a brand guardian
How You'll Work.
Team & Collaboration
Work closely with Marketing, Sales, Customer Service, Product, and Data teams; Collaborate with HQ and other ZEISS markets; Build and nurture local and international CRM networks
Communication Scope
copywriting and briefing skills for customer-facing communications
Process & Methodology
Manage multiple initiatives simultaneously, Manage agencies to deliver work on time and budget
Full Job Description
**Position Summary** As Campaign & CRM Manager for ZEISS UK & Ireland, you will lead the strategy, planning, and execution of data-driven, multi-channel CRM programmes across B2B and B2C audiences—using insight, technology, and targeted communications to drive measurable business results. **Responsibilities** * **CRM Strategy and Plans** : Develop and own the overall CRM strategy and activity plan for ZEISS UK & Ireland (B2B and B2C) aligned to business and marketing objectives and agreed KPIs. Define customer and consumer segmentation, journeys and contact strategies to maximise engagement and value. Coordinate annual communication calendars and ensure alignment with brand and product activities. * **Always On:** Plan, deliver, and optimise integrated multi-channel always on strategies for B2B and B2C audiences to defined KPIs. * **Campaign Management:** Plan, deliver, and optimise multi-channel campaigns (ZEISS owned social/digital channels, platforms, email) for B2B and B2C audiences to defined KPIs. * **Performance Measurement & Optimisation**: Ensure all activity is tracked, measured and reported against defined KPIs. Analyse performance and provide insight-led recommendations to improve engagement and conversion. Lead a structured test and learn roadmap (tests across platform, channel, media, creative, messaging) to continuously improve effectiveness. * **Content and Communications:** (Social and Digital): Oversee creation and delivery of customer/consumer centric SEO optimised content and Communications for ZEISS B2B and B2C social channels and digital platforms. * **Segmentation & Personalisation: **Develop and maintain robust audience segmentation models for B2B and B2C.Drive personalisation strategies to deliver relevant content and offers at scale across channels. * **Technology Ownership:** Administer and optimise CRM and marketing automation platforms and tools (e.g. Salesforce, Marketing Cloud and similar). Driving best practice and in-house capability
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