Kaplan
Education
BusinessDevelopmentRepresentative(One-on-OneAdvising)
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Business Development Representative (One-on-One Advising) at Kaplan. Skills: Lead generation, Sales development, Family acquisition. Conduct high-volume outbound prospecting. Engage prospective families”
What You'll Achieve.
Meet and exceed activity targets; Meet and exceed outcome targets; Pipeline contribution to revenue goals
Industry & Context.
What They're Looking For.
Must Have
Bachelor's degree in Business, Communications, Marketing, Education, or related field, Minimum 1 year sales development, inside sales, customer engagement, admissions, or related outreach role, Written and verbal communication skills, Comfort with high-volume outreach, Working knowledge of CRM platforms, Organizational and time-management skills, Resilience, coachability, and growth ability, Curiosity and active listening skills
Nice to Have
Prior SDR, BDR, or Admissions Counselor experience in education, EdTech, or professional services, Familiarity with K12 and/or College Admissions markets
What You'll Do.
Conduct high-volume outbound prospecting
Engage prospective families
Generate interest in services
Qualify inbound leads
Schedule qualified consultations
Research and identify prospective families
Expand the top of the funnel
Uncover new sources of pipeline
Maintain accurate records in CRM
Log all outreach activity
Log family interactions
Log lead status updates
Meet and exceed activity targets
Meet and exceed outcome targets
Contribute to revenue goals
Collaborate with team members
Share feedback on lead quality
Share feedback on messaging effectiveness
Share feedback on conversion trends
Optimize lead generation strategies
Follow up consistently with families
Re-engage stalled leads
Stay current on advising offerings
Articulate value clearly
Answer initial family questions
Uphold professionalism and integrity
Maintain student-focused approach
Maintain family-focused approach
How You'll Work.
Team & Collaboration
Collaborate with team members; Share feedback
Communication Scope
Verbal communication; Written communication
Full Job Description
**Job Title ** Business Development Representative (One-on-One Advising) **Job Description** For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work. The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them. The **Business Development Representative (BDR)** for One-on-One Advising is a key driver of Kaplan Advising's growth, responsible for generating and qualifying new leads, engaging prospective families through proactive outreach, and building a strong pipeline of qualified opportunities for the 1:1 Advising sales team. This role serves as the front line of family acquisition, expanding Kaplan's reach and accelerating enrollment growth by ensuring senior advising team members spend their time with high-intent, well-matched prospects. **_Primary/Key Responsibilities_** * Conduct high-volume outbound prospecting via phone, email, and other channels to engage prospective families and generate interest in Kaplan's admissions consulting services. * Qualify inbound leads from marketing campaigns, web inquiries, webinars, and referral sources to assess fit, intent, and readiness for a consultation. * Schedule qualified consultations for the Senior Advising Manager team, ensuring smooth handoffs and accurate context on family goals, student profiles, and timing. * Research and identify prospective families, schools, community partners, and referral channels to continuously expand the top of the funnel and uncover new sources of pipeline. * Maintain accurate and timely records in CRM systems, logging all outreach activity, family interactions, and lead status updates to ensure pipeline visibility and data integrity. * Meet and e
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