Litmus

SaaS

BusinessDevelopmentRepresentative

CA$65–75k Toronto, Ontario, Canada FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Business Development Representative at Litmus. Skills: Sales, Business Development, Account Management. Own top of funnel. Build pipeline”

What You'll Achieve.

Consistently generate qualified opportunities

Industry & Context.

SaaS
Problems you'll solve

Connect operational pain platform value

What They're Looking For.

Must Have

2–5 years B2B sales, 2–5 years business development, B2B sales experience industrial technology, B2B sales experience manufacturing software, B2B sales experience IoT, B2B sales experience enterprise SaaS, Consistent pipeline attainment, Break into new accounts, Land cold outreach senior stakeholders, Research before outreach, Connect operational pain platform value, Written communication skills, Verbal communication skills, Write cold email VP Operations replies, Comfortable long sales cycles, Comfortable complex buying committees, Comfortable great deals start 'not right now', Proficient Salesforce, Proficient modern sales tools

Nice to Have

Manufacturing background, Industrial automation background, Edge computing background, IIoT background, Account-based sales motions experience, Named account strategies experience, Familiarity Challenger sales methodology, Familiarity SPIN sales methodology, Familiarity Sandler sales methodology, Enterprise sales cycles involving IT, Enterprise sales cycles involving OT, Enterprise sales cycles involving operational stakeholders

What You'll Do.

Perform thoughtful outreach

Understand prospect challenges

Connect challenges Litmus platform

Create genuine buying interest

Execute account-based strategies

Research target accounts

Research organizational structure

Research technology stack

Research operational priorities

Build tailored entry strategies

Execute high-quality sequences

Lead with industry relevance

Identify economic buyers

Engage plant managers

Engage Head of Manufacturing IT

Understand digital transformation priorities

Connect priorities Litmus value proposition

Generate qualified opportunities

Work shoulder-to-shoulder AE

Align on account strategy

Ensure seamless handoffs

Stay current manufacturing trends

Inform GTM team positioning

Keep Salesforce clean

Keep Salesforce current

Update opportunity stages

How You'll Work.

Team & Collaboration

Work closely with Account Executives; Work closely with Marketing; Work closely with Sales Leadership; Work shoulder-to-shoulder AE

Communication Scope

Written communication; Verbal communication; Cold email writing

Full Job Description

WHO IS LITMUS Litmus is building the data foundation that powers industrial AI. AI doesn’t work without real-world, contextualized data - Litmus makes that data usable. As AI adoption accelerates, most industrial environments still can’t access or use their operational data. We solve that gap. We’re a growth-stage software company helping manufacturers access, structure, and use real-time data from machines, systems, and sensors at the edge. Our platform sits at the intersection of edge computing, AI, and industrial operations, enabling some of the world’s largest companies to run operations in real time, reduce downtime, and optimize production. Backed by leading investors and trusted by global manufacturers and partners like Google, Microsoft, Dell, Oracle, and Mitsubishi, Litmus is powering the shift toward software-defined manufacturing. WHY JOIN LITMUS BUILD THE INFRASTRUCTURE THAT MAKES INDUSTRIAL AI POSSIBLE AI is moving beyond the cloud and into the physical world. At Litmus, you’ll build the infrastructure that enables real-time data to power AI and machine learning systems in production environments. WORK ON PROBLEMS WHERE SOFTWARE MEETS THE REAL WORLD Most AI systems fail without access to real-world data. You’ll build the layer that makes them viable in production. We solve challenges at the intersection of distributed systems, real-time data, and industrial constraints — where reliability, scale, and performance are non-negotiable. HAVE REAL IMPACT, FAST You’ll work on systems used by real customers in production, with direct impact on product and company trajectory. As a scaling company, we move quickly. You’ll have ownership, visibility, and the ability to shape both product and company as we scale. JOIN A HIGH-PERFORMANCE TEAM We’re building a team that holds a high bar and pushes each other to improve. You’ll work alongside experienced operators, engineers, and leaders who have done this before and are building again at scale. We hire people who tak

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