Informa Group Plc
Media
BusinessDevelopmentRepresentative
Neural analysis suggests this role is
optimal for entry candidates.
“Business Development Representative at Informa Group Plc. Skills: Lead generation, Pipeline development, Sales support. Generate leads via cold calls. Generate leads via email campaigns”
What You'll Achieve.
Meet daily call targets; Meet email targets; Meet weekly lead generation quotas; Meet monthly sales targets; Meet quarterly sales targets; Convert marketing qualified leads; Follow up leads within SLA
Industry & Context.
What They're Looking For.
Must Have
Bachelor's degree in Business, Equivalent working experience, 1-3 years sales experience, 1-3 years customer service experience, 1-3 years business development experience, Interest in B2B sales career, Verbal communication skills, Written communication skills, Professional phone presence, Excellent time management, Attention to detail, Comfortable with cold calling, Comfortable with email outreach, Self-motivated, Work autonomously, Coachable, Eager to learn
Nice to Have
Familiarity with Salesforce CRM, Familiarity with sales automation tools
What You'll Do.
Generate leads via cold calls
Generate leads via email campaigns
Qualify inbound leads
Research business opportunities
Schedule discovery meetings
Maintain lead data in Salesforce
Update client contact information
Manage prospect contact information
Research company profiles
Research decision-makers
Create targeted prospect lists
Track lead performance metrics
Track client interactions in Salesforce
Track opportunities in Salesforce
Track forecasts in Salesforce
Follow up on payments
Resolve issues with Finance
Address customer inquiries
Escalate complex cases
Support sales managers with research
Support sales managers with proposals
Build relationships with prospects
Conduct introductory calls
Qualify opportunities
Transition leads to sales reps
Maintain follow-up schedules
Collaborate with marketing to improve campaigns
How You'll Work.
Team & Collaboration
Collaborate with marketing; Support sales managers; Support colleagues
Communication Scope
Verbal communication; Written communication; Phone presence
Full Job Description
[Informa Markets](https://www.informamarkets.com/en/about-us.html), a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business. We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads. The Business Development Representative is an entry-level sales role focused on building and qualifying the sales pipeline for our events. As the first point of contact for prospective clients, this position offers exceptional growth opportunities, mentorship, and support to drive revenue generation. Key Responsibilities Lead Generation & Qualification * Conduct cold calls and email campaigns to generate leads. * Qualify inbound leads from marketing, website inquiries, and trade shows. * Research business opportunities and schedule discovery meetings. * Maintain accurate lead data in Salesforce CRM. Database Management & Research * Update and manage client and prospect contact information. * Research company profiles and decision-makers. * Ensure data accuracy and create targeted prospect lists. * Track and report lead performance metrics. * Use Salesforce to track client interactions, opportunities, and forecasts that are up to date and accurate. Sales Support & Customer Service * Follow up on payments and resolve issues with Finance. * Address customer inquiries and escalate complex cases. * Support sales managers with research and proposals. Pipeline Development & Nurturing * Build relationships with early-stage prospects. * Conduct introductory calls and qualify opportunities. * Transition leads to sales reps and maintain follow-up schedules. * Collaborate with marketing to improve campa
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