Sanofi
Pharmaceuticals
BrandStrategyLead
“Brand Strategy Lead at Sanofi. Skills: Brand Strategy, Commercial Leadership, Market Shaping, Cross-Functional Leadership. Defining and executing the brand strategy for Tzield. Shaping a nascent market”
What You'll Achieve.
Establishing Tzield as the standard of care in the disease modification space for type 1 diabetes; Ensuring optimal return on investment across all marketing activities; Assessing campaign effectiveness and ROI
Industry & Context.
Identifying gaps and opportunities in the commercial model; Identifying barriers and accelerators to adoption; Anticipating market shifts and developing contingency strategies
What They're Looking For.
Must Have
Experience with X, Knowledge of X, Proficient in X, Familiar with X, X experience required
What You'll Do.
Defining and executing the brand strategy for Tzield
Shaping a nascent market
Establishing Tzield as the standard of care in the disease modification space for type 1 diabetes
Developing and owning the comprehensive brand strategy
annual marketing plan
and long-range commercial vision for Tzield
Defining brand positioning
messaging architecture
and value proposition across all customer segments
Translating scientific and clinical data into compelling
compliant commercial narratives
Leading brand planning cycles and ensuring alignment across all functional stakeholders
Driving market shaping initiatives to build awareness of T1D staging
autoantibody screening
and the concept of disease modification
Developing and executing disease education campaigns
Partnering with medical affairs to support scientific exchange and evidence generation strategies
Championing the creation of a new standard of care paradigm
Leading and aligning a high-performing cross-functional brand team
Serving as the commercial lead and single point of accountability for brand performance
Developing differentiated engagement strategies for key customer segments
Building and maintaining relationships with Key Opinion Leaders
academic medical centers
and professional associations
Designing patient and caregiver engagement programs
Collaborating with patient advocacy organizations
Partnering with market access teams to develop payer strategies
and reimbursement frameworks
managing budget allocation
and ensuring optimal return on investment
Monitoring brand performance metrics
and market adjust strategies proactively
Leading post-launch brand optimization activities
Developing and refining HCP and patient journey maps
Implementing robust tracking and measurement frameworks
Monitoring the competitive landscape
pipeline developments
and emerging market dynamics
Synthesizing market research
Anticipating market shifts and developing contingency strategies
Ensuring all marketing activities comply with pharmaceutical regulations
Sanofi's internal policies
and applicable local/regional codes of conduct
Championing ethical promotion and maintaining the highest standards of scientific integrity
How You'll Work.
Team & Collaboration
Leading and aligning a high-performing cross-functional brand team including Medical Affairs, Market Access, Sales, Patient Advocacy, Regulatory, and Legal/Compliance; Fostering a culture of collaboration, agility, and patient-centricity across all team interactions; Ensuring alignment across all functional stakeholders; Partnering with market access teams; Collaborating with patient advocacy organizations; Partnering with medical affairs
Communication Scope
Translating scientific and clinical data into compelling, compliant commercial narratives; Defining brand positioning, messaging architecture, and value proposition
Process & Methodology
Brand planning cycles, Launch excellence and optimization, Developing and refining HCP and patient journey maps, Implementing robust tracking and measurement frameworks
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