Malt
Freelance marketplace
BrandStrategist
“Brand Strategist at Malt. Skills: brand strategy, brand narrative development, communication planning. Develop the core brand platform, including purpose, narrative, and tone of voice, ensuring every marketing action aligns with business goals.. Analyze market trends, competitor behavior, and audience data to distill complex information into actionable communication insights.”
What You'll Achieve.
ensuring every marketing action aligns with business goals; maximize reach, engagement, and visibility
Industry & Context.
Analyze market trends, competitor behavior, and audience data to distill complex information into actionable communication insights.
What They're Looking For.
Must Have
Proven experience in brand strategy, planning, or brand management, English on a native level
Nice to Have
Fluency in French or other European languages is a plus, Ideally within an agency or a fast-growing tech environment
What You'll Do.
Develop the core brand platform
ensuring every marketing action aligns with business goals.
Analyze market trends
and audience data to distill complex information into actionable communication insights.
Act as the "brand guardian
" establishing clear guidelines to maintain total brand consistency across all internal and external touchpoints.
and external agencies to translate high-level strategic concepts into cohesive
impactful creative work.
Lead major brand launches and transformations by converting overarching strategies into clear
executable communication plans.
Strategize the amplification of brand content
collaborating with cross-functional teams to maximize reach
How You'll Work.
Team & Collaboration
Partner with growth, creative teams, and external agencies; Collaborating with cross-functional teams
Communication Scope
English on a native level; Fluency in French or other European languages is a plus; Exceptional ability to build strategic narratives; synthesize heavy data into one singular, "aha!" insight; Deep understanding of the full media ecosystem, knowing how messaging adapts from high-level awareness to conversion-led performance marketing; Diplomatic authority with the ability to say "no" to off-brand ideas constructively without stifling innovation
Process & Methodology
Lead major brand launches and transformations by converting overarching strategies into clear, executable communication plans.
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