Techo-Bloc

Manufacturing

BrandStorytelling&ContentManager

CA$85–115k ~AI est. Saint-Hubert, Quebec, Canada FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for mid candidates.

The Brief

“Brand Storytelling & Content Manager at Techo-Bloc. Skills: Brand Storytelling, Content Strategy, Editorial Direction, Content Production. Develop storytelling strategy. Develop compelling storytelling angles”

What You'll Achieve.

Strengthen brand perception; Deepen audience connection; Make Techo-Bloc culturally relevant

Industry & Context.

Manufacturing
Problems you'll solve

Solve problems

What They're Looking For.

Must Have

Editorial storytelling background, Content strategy background, Brand publishing background, Creative campaigns background, Media background, Content production background, High standards, High taste level, Understanding visual storytelling, Ability to identify stories, Ability to shape narratives, Ability to move ideas from concept to execution, Experience leading creative productions, Experience leading multi-platform content initiatives, Experience guiding internal teams, Experience guiding freelancers, Experience guiding agencies, Experience guiding creators, Experience guiding production partners, Understanding of social content, Understanding of modern media consumption, Understanding of brand building, Ability to think strategically, Ability to execute at high level, Experience in luxury brands, Experience in design brands, Experience in architecture brands, Experience in lifestyle brands, Experience in fashion brands, Experience in hospitality brands, Experience in culture-driven brands, Communication skills, Ability to align teams

Nice to Have

Experience in outdoor living category

What You'll Do.

Develop storytelling strategy

Develop compelling storytelling angles

Build seasonal content narratives

Build annual content narratives

Establish Techo-Bloc as lifestyle brand

Establish Techo-Bloc as design brand

Translate business objectives into stories

Lead content ecosystem planning

Lead content ecosystem coordination

Shape narrative for brand moments

Shape creative direction for brand moments

Shape messaging for brand moments

Shape content structure for brand moments

Dispatch content production

Coordinate content production

Collaborate with photographers

Collaborate with filmmakers

Collaborate with creators

Collaborate with editors

Collaborate with agencies

Collaborate with stylists

Collaborate with creative teams

Identify right people for stories

Identify right partners for stories

Identify right production approach for stories

Strengthen team capabilities

Identify capability gaps

Support future hiring needs

Ensure content delivery

Stay connected to trends

Bring forward new ideas

Bring forward new formats

Bring forward new collaborations

Bring forward new partnerships

Bring forward new storytelling opportunities

Help Techo-Bloc show stronger cultural relevance

Unify storytelling across touchpoints

Partner with Creative teams

Partner with Events teams

Partner with Sales teams

Partner with Merchandising teams

Partner with Web teams

How You'll Work.

Team & Collaboration

Creative teams; Social media teams; Video teams; Merchandising teams; Product marketing teams; Leadership teams; Internal teams; External partners; Photographers; Filmmakers; Creators; Editors; Agencies; Stylists; Creative teams; Events teams; Sales teams; Web teams

Communication Scope

Align creative teams; Align marketing teams; Align business teams

Full Job Description

Techo-Bloc is a North American manufacturer and distributor with 9 production facilities and 13+ distribution centers. We design and deliver hardscape products with a strong focus on quality, innovation, and operational excellence. We are a growing organization of 900+ employees built on accountability, teamwork, and continuous improvement. Our environment is fast-paced, structured, and focused on execution. We value people who take ownership, solve problems, and contribute to making processes better every day. At Techo-Bloc, we don’t just sell hardscape products. We shape outdoor experiences, environments, and the way people live outside. We’re looking for a Brand Storytelling & Content Manager to help define the next era of our brand. This role is for someone who thinks like an editor, sees stories before others do, understands culture, design, and aesthetics, and knows how to turn ideas into meaningful content ecosystems across every platform. You will lead the development of our storytelling strategy across launches, campaigns, trends, events, catalogs, video, social media, web, and experiential initiatives. From identifying the right narrative angles to building the right production approach and guiding execution across teams, you’ll help create a more editorial, elevated, and emotionally engaging brand presence. You’ll work closely with creative, social, video, merchandising, product marketing, and leadership teams to ensure every brand touchpoint feels intentional, cohesive, and culturally relevant. Success in this role is not measured by the volume of content produced, but by your ability to create stories that strengthen brand perception, deepen audience connection, and make Techo-Bloc culturally relevant across every touchpoint. What You’ll Own Brand Storytelling Strategy * Develop compelling storytelling angles tied to products, trends, launches, designers, contractors, homeowners, and outdoor living culture. * Build seasonal and annual content narratives

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