Techo-Bloc
Manufacturing
BrandStorytelling&ContentManager
Neural analysis suggests this role is
optimal for mid candidates.
“Brand Storytelling & Content Manager at Techo-Bloc. Skills: Brand Storytelling, Content Strategy, Editorial Direction, Content Production. Develop storytelling strategy. Develop compelling storytelling angles”
What You'll Achieve.
Strengthen brand perception; Deepen audience connection; Make Techo-Bloc culturally relevant
Industry & Context.
Solve problems
What They're Looking For.
Must Have
Editorial storytelling background, Content strategy background, Brand publishing background, Creative campaigns background, Media background, Content production background, High standards, High taste level, Understanding visual storytelling, Ability to identify stories, Ability to shape narratives, Ability to move ideas from concept to execution, Experience leading creative productions, Experience leading multi-platform content initiatives, Experience guiding internal teams, Experience guiding freelancers, Experience guiding agencies, Experience guiding creators, Experience guiding production partners, Understanding of social content, Understanding of modern media consumption, Understanding of brand building, Ability to think strategically, Ability to execute at high level, Experience in luxury brands, Experience in design brands, Experience in architecture brands, Experience in lifestyle brands, Experience in fashion brands, Experience in hospitality brands, Experience in culture-driven brands, Communication skills, Ability to align teams
Nice to Have
Experience in outdoor living category
What You'll Do.
Develop storytelling strategy
Develop compelling storytelling angles
Build seasonal content narratives
Build annual content narratives
Establish Techo-Bloc as lifestyle brand
Establish Techo-Bloc as design brand
Translate business objectives into stories
Lead content ecosystem planning
Lead content ecosystem coordination
Shape narrative for brand moments
Shape creative direction for brand moments
Shape messaging for brand moments
Shape content structure for brand moments
Dispatch content production
Coordinate content production
Collaborate with photographers
Collaborate with filmmakers
Collaborate with creators
Collaborate with editors
Collaborate with agencies
Collaborate with stylists
Collaborate with creative teams
Identify right people for stories
Identify right partners for stories
Identify right production approach for stories
Strengthen team capabilities
Identify capability gaps
Support future hiring needs
Ensure content delivery
Stay connected to trends
Bring forward new ideas
Bring forward new formats
Bring forward new collaborations
Bring forward new partnerships
Bring forward new storytelling opportunities
Help Techo-Bloc show stronger cultural relevance
Unify storytelling across touchpoints
Partner with Creative teams
Partner with Events teams
Partner with Sales teams
Partner with Merchandising teams
Partner with Web teams
How You'll Work.
Team & Collaboration
Creative teams; Social media teams; Video teams; Merchandising teams; Product marketing teams; Leadership teams; Internal teams; External partners; Photographers; Filmmakers; Creators; Editors; Agencies; Stylists; Creative teams; Events teams; Sales teams; Web teams
Communication Scope
Align creative teams; Align marketing teams; Align business teams
Full Job Description
Techo-Bloc is a North American manufacturer and distributor with 9 production facilities and 13+ distribution centers. We design and deliver hardscape products with a strong focus on quality, innovation, and operational excellence. We are a growing organization of 900+ employees built on accountability, teamwork, and continuous improvement. Our environment is fast-paced, structured, and focused on execution. We value people who take ownership, solve problems, and contribute to making processes better every day. At Techo-Bloc, we don’t just sell hardscape products. We shape outdoor experiences, environments, and the way people live outside. We’re looking for a Brand Storytelling & Content Manager to help define the next era of our brand. This role is for someone who thinks like an editor, sees stories before others do, understands culture, design, and aesthetics, and knows how to turn ideas into meaningful content ecosystems across every platform. You will lead the development of our storytelling strategy across launches, campaigns, trends, events, catalogs, video, social media, web, and experiential initiatives. From identifying the right narrative angles to building the right production approach and guiding execution across teams, you’ll help create a more editorial, elevated, and emotionally engaging brand presence. You’ll work closely with creative, social, video, merchandising, product marketing, and leadership teams to ensure every brand touchpoint feels intentional, cohesive, and culturally relevant. Success in this role is not measured by the volume of content produced, but by your ability to create stories that strengthen brand perception, deepen audience connection, and make Techo-Bloc culturally relevant across every touchpoint. What You’ll Own Brand Storytelling Strategy * Develop compelling storytelling angles tied to products, trends, launches, designers, contractors, homeowners, and outdoor living culture. * Build seasonal and annual content narratives
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