iHerb
health and wellness
BrandPartnershipsManager,EmergingBrands
Neural analysis suggests this role is
optimal for Senior candidates.
“Brand Partnerships Manager, Emerging Brands at iHerb. Skills: building and scaling iHerb’s portfolio of emerging and celebrity-led brands, leading end-to-end launch strategies, accelerating growth through impactful partnerships and go-to-market execution. Identify, Evaluate, and Launch Emerging & Celebrity Brands. Lead launch readiness planning”
What You'll Achieve.
successful brand launches; accelerating growth through impactful partnerships and go-to-market execution; drive early traction and sustained growth; drive awareness; convert new customer; maximize visibility for new and celebrity-backed brands; drives discovery and conversion during critical launch windows; improve campaign effectiveness, customer acquisition, and retention; ensure seamless execution of brand launches and ongoing campaigns
Industry & Context.
Analytical mindset with experience tracking and optimizing launch and campaign performance
What They're Looking For.
Must Have
Proven experience launching brands or products, ideally with emerging or celebrity-backed brands, understanding of go-to-market strategy and brand incubation within e-commerce or retail, Excellent project management and communication skills, with the ability to lead cross-functional launch initiatives, Analytical mindset with experience tracking and optimizing launch and campaign performance, storytelling instincts and understanding of cultural and consumer trends, Passion for wellness, beauty, and lifestyle categories, High aptitude and ability to make efficient use of online productivity and communication tools, Bachelor’s degree in Marketing, Business, Communications, or related field, 7+ years of experience in brand partnerships, influencer marketing, or related roles within consumer goods, retail, or e-commerce
Nice to Have
Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms), Experience working with emerging brands, startups, or celebrity/influencer-led businesses strongly preferred, Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field (or equivalent work experience)
What You'll Do.
and Launch Emerging & Celebrity Brands
Lead launch readiness planning
Own and execute comprehensive go-to-market strategies for new brand launches
Develop and execute high-impact campaigns that amplify brand launches
and convert new customer
Serve as the primary Marketing point of contact for emerging and celebrity brand partners
Manage relationships from onboarding through post-launch optimization
Create compelling launch moments
including press coverage
influencer activations
Build best-in-class launch experiences
including dedicated landing pages
optimized merchandising
and compelling content
Monitor launch and post-launch performance
analyzing key metrics to identify opportunities for optimization
Provide actionable insights to improve campaign effectiveness
Act as the central hub across Merchandising
and Commercial Operations to ensure seamless execution of brand launches and ongoing campaigns
Continuously identify new emerging and celebrity brand opportunities
Drive innovation in how iHerb brings new brands to market
How You'll Work.
Team & Collaboration
Partner closely with Merchandising to source, assess, and onboard emerging and celebrity-led brands; Collaborate cross-functionally with Marketing, Creative, and Global Channel teams to develop and execute high-impact campaigns; Partner with Product and Commercial Operations to build best-in-class launch experiences; Act as the central hub across Merchandising, Marketing, Creative, and Commercial Operations to ensure seamless execution of brand launches and ongoing campaigns across global markets
Communication Scope
Excellent communication skills
Process & Methodology
Excellent project management and communication skills, with the ability to lead cross-functional launch initiatives
Full Job Description
Job Summary: The Brand Partnerships Manager (Emerging & Celebrity Brands) will play a key role in building and scaling iHerb’s portfolio of emerging and celebrity-led brands, with a strong focus on successful brand launches. This role is responsible for identifying high-potential new and celebrity-backed brands, leading end-to-end launch strategies, and accelerating growth through impactful partnerships and go-to-market execution across iHerb’s global platform. Job Expectations: Identify, Evaluate, and Launch Emerging & Celebrity Brands: Partner closely with Merchandising to source, assess, and onboard emerging and celebrity-led brands with high growth potential. Lead launch readiness planning, ensuring brands are positioned for successful debut on iHerb across key markets. End-to-End Brand Launch Strategy: Own and execute comprehensive go-to-market strategies for new brand launches, including campaign planning and promotional roadmaps to drive early traction and sustained growth. Campaign Development and Execution: Collaborate cross-functionally with Marketing, Creative, and Global Channel teams to develop and execute high-impact campaigns that amplify brand launches, drive awareness, and convert new customer - leveraging the unique storytelling of emerging and celebrity brands. Partnership and Relationship Management: Serve as the primary Marketing point of contact for emerging and celebrity brand partners, managing relationships from onboarding through post-launch optimization. Ensure alignment on launch goals, performance KPIs, and long-term growth strategies. Media, PR, and Launch Moments: Work closely with Communications to create compelling launch moments, including press coverage, influencer activations, and PR strategies that maximize visibility for new and celebrity-backed brands on iHerb. Website Experience and Launch Merchandising: Partner with Product and Commercial Operations to build best-in-class launch experiences, including dedicated landing pages,
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