Konecranes
Machinery
BrandOperationsLead
“Brand Operations Lead at Konecranes. Skills: Brand governance, Brand measurement, Digital Asset Management. Own and develop brand governance framework. Build and manage brand measurement framework”
Industry & Context.
Analytical skills; Translating data into clear and actionable insights
What They're Looking For.
Must Have
A background in brand management, marketing operations, or brand strategy with the ability to lead and develop brand-related initiatives., Experience in owning governance frameworks or marketing operations at a multinational company., Hands-on experience with DAM systems and marketing technology tools., analytical skills and the ability to build measurement frameworks and present insights and ROI to senior stakeholders., Experience working in a matrix organisation with multiple internal stakeholders., A collaborative, customer‑centric mindset with a track record of partnering for business value creation., Fluency in English.
Nice to Have
Finnish is an advantage., Experience in a listed industrial or B2B company and familiarity with brand tracking methodologies, and experience with brand-related technology systems is considered a plus.
What You'll Do.
Own and develop brand governance framework
Build and manage brand measurement framework
Own Digital Asset Management system
Act as primary brand interface
Continuously develop global brand operations
How You'll Work.
Team & Collaboration
Work closely with Business Areas and global functions; Act as primary brand interface for Business Area marketing teams; Continuously develop global brand operations in close collaboration with internal stakeholders; Work closely with senior stakeholders and cross-functional teams; Driving collaboration across teams and markets
Applying for this Brand Operations Lead role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on SmartRecruiters
- SmartRecruiters often includes a video screening step — check camera and mic permissions.
- Link your GitHub or portfolio directly in the profile section for technical roles.
- Applications may be reviewed by AI scoring before reaching a recruiter — use keywords from the job description.
ANONYMOUS · UNFILTERED
What do employees actually say about Konecranes?
Real rants from real employees. Read before you apply.