Springer Nature
Publishing
BrandMarketingManager
Neural analysis suggests this role is
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“Brand Marketing Manager at Springer Nature. Skills: Brand strategy, B2B marketing, Content creation. Strengthen Springer Health+ brands. Evolve Springer Health+ brands”
Industry & Context.
What They're Looking For.
Must Have
Degree level or equivalent experience, Experience in healthcare communications, Experience in scientific publishing, Experience in medical education, Deliver integrated B2B marketing campaigns, Content development skills, Storytelling skills, Translate complex scientific concepts, Work with cross-functional stakeholders, Excellent written communication skills, Excellent verbal communication skills, Project management skills, Organizational skills, Analyze campaign performance, Apply insights from data, Interest in applying AI tools
Nice to Have
Familiarity with CRM platforms, Familiarity with marketing automation platforms, Familiarity with analytics platforms, Familiarity with digital marketing platforms, Experience using AI-powered tools, Understanding of SEO, Understanding of social media strategy, Understanding of content marketing best practices
What You'll Do.
Strengthen Springer Health+ brands
Evolve Springer Health+ brands
Strengthen Adis brands
Increase brand recognition
Increase brand consistency
Increase market differentiation
Act as brand ambassador internally
Drive alignment across teams
Drive consistency across teams
Ensure consistent tone of voice
Ensure consistent messaging
Ensure consistent visual identity
Support PR activities
Support external communications
Support conference activity
Support industry engagement
Lead thought leadership initiatives
Enhance brand credibility
Influence industry conversations
Support commercial growth
Develop high-quality content
Develop insight-led content
Create compelling marketing assets
Create executive communications
Translate complex topics
Embed AI-assisted tools
Support content ideation
Support content research
Support content scalability
Ensure editorial quality
Develop integrated B2B marketing strategies
Drive brand engagement
Drive commercial impact
Plan multi-channel campaigns
Deliver multi-channel campaigns
Develop targeted messaging
Develop targeted positioning
Use data for insights
Measure campaign performance
Optimize campaign effectiveness
Leverage AI marketing tools
Leverage AI analytics tools
Improve audience targeting
Balance time between brands
Balance support between brands
Work closely with commercial teams
Work closely with editorial teams
Work closely with scientific teams
Work closely with product teams
Align marketing activity
Partner with sales teams
Partner with business development teams
Support lead generation
Support client engagement
Manage external agencies
Manage creative partners
How You'll Work.
Team & Collaboration
Cross-functional teams; Scientific teams; Editorial teams; Commercial teams; Product teams; Sales teams; Business development teams
Communication Scope
Written communication; Verbal communication
Process & Methodology
Project management, Organizational skills
Full Job Description
**Job Title: Brand Marketing Manager (Science/Healthcare/ Pharma)** **Locations: Chester, Manchester, London (Hybrid)** **Full time, Permanent** **About Springer Nature** Springer Nature is one of the leading publishers of research in the world. We publish the largest number of journals and books and are a pioneer in open research. Through our leading brands, trusted for more than 180 years, we provide technology-enabled products, platforms and services that help researchers to uncover new ideas and share their discoveries, health professionals to stay at the forefront of medical science, and educators to advance learning. We are proud to be part of progress, working together with the communities we serve to share knowledge and bring greater understanding to the world. For more information, please visit about.springernature.com and follow @SpringerNature. **About Springer Health + and Adis+** International Health covers 2 brands: Springer Health+ and Adis+. Springer Health+ is a leading global medical communications and education provider. Working in partnership with pharmaceutical companies and key opinion leaders. At Springer Health+, we see beyond the data – we see the people behind every breakthrough. We do more than help experts across the medical community keep up with science; we help them move it forward, making healthcare smarter and more human. Adis+ are a portfolio of medical journals publishing research on drugs and related therapeutic or diagnostic interventions, supporting the medical research community as well as the pharmaceutical and biotech industry. **About the Role** Reporting to the Head of Marketing, the Brand Marketing Manager will play a key role in shaping and growing the Springer Health+ and Adis brands across our global, local, and journal portfolios. You will deliver integrated B2B marketing programmes that strengthen our position as a trusted partner in healthcare communications and scientific engagement. You will work at the intersectio
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