Neighborly

BrandMarketingManager

$95–135k ~AI est. Irving, Texas, United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Manager candidates.

The Brief

“Brand Marketing Manager at Neighborly. Skills: Brand strategy, Customer acquisition, Campaign management. Collaborate with cross-functional project teams. Develop brand marketing ideas”

What You'll Achieve.

Increase brand awareness; Increase brand penetration

Industry & Context.

Problems you'll solve

Interpret processes; Apply processes

What They're Looking For.

Must Have

5-7 years professional marketing experience, Mastery of Microsoft Word, Mastery of Microsoft Excel, Mastery of Microsoft Outlook, Mastery of Microsoft Power Point, Bachelor's degree in Marketing

Nice to Have

Working knowledge of AI tools, Desire to learn analytics tools, Knowledge of Brandfolder, Knowledge of Business Intelligence, Knowledge of Monday.com

What You'll Do.

Collaborate with cross-functional project teams

Develop brand marketing ideas

Implement brand marketing ideas

Analyze impact of brand marketing ideas

Develop brand activities

Execute brand activities

Support brand activities

Provide content topics

Provide content direction

Execute strategic brand initiatives

Support strategic brand initiatives

Create multi-brand programs

Manage multi-brand programs

Build annual marketing calendar

Support development of campaigns

Drive execution of campaigns

Create marketing assets

Manage marketing assets

Manage Local Marketing Resources

Maintain Local Marketing Resources

Evaluate potential marketing vendors

Manage vendor relationships

Monitor programs for effectiveness

Evaluate programs for effectiveness

Monitor materials for effectiveness

Evaluate materials for effectiveness

How You'll Work.

Team & Collaboration

Cross-functional project teams; Marketing Leadership; Strategy; Operations; Digital; Creative; Communications; Franchisees

Communication Scope

Verbal communication; Written communication

Full Job Description

**Brand Marketing Manager** Are you looking for a place**where you can bring your experience in** managing and supporting the development of national and strategic marketing efforts for the brand with the specific goal of increasing brand awareness and brand penetration at the local level? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. **Bring your experience and be empowered to innovate.** As a **Brand Marketing Manager** on the Marketing team, a typical day for you will include: * Collaborate with cross-functional project teams (including representatives from Marketing Leadership, Strategy, Operations, Digital, Creative, Communications and franchisees) to develop, implement, and analyze impact of brand marketing ideas. * Develop, execute and support brand activities – providing content topics and direction across all marketing department verticals. * Execute and support strategic brand initiatives as developed annually in brand planning. * Create and manage Neighborly brand and multi-brand programs to support these initiatives, at the local level * Build annual marketing calendar for national and local campaigns; support the development and drive the execution of campaigns. * Create and manage Neighborly marketing assets and materials that can be used nationally for local execution and support. * Manage and maintain the Local Marketing Resources, the resource tools that provide access to these tools and relevant information resources. * Evaluate potential marketing vendors to meet existing and emerging needs. Manage relationships with existing brand specific marketing vendors. Monitor and evaluate programs a

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