Neighborly
BrandMarketingManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Brand Marketing Manager at Neighborly. Skills: Brand strategy, Customer acquisition, Campaign management. Collaborate with cross-functional project teams. Develop brand marketing ideas”
What You'll Achieve.
Increase brand awareness; Increase brand penetration
Industry & Context.
Interpret processes; Apply processes
What They're Looking For.
Must Have
5-7 years professional marketing experience, Mastery of Microsoft Word, Mastery of Microsoft Excel, Mastery of Microsoft Outlook, Mastery of Microsoft Power Point, Bachelor's degree in Marketing
Nice to Have
Working knowledge of AI tools, Desire to learn analytics tools, Knowledge of Brandfolder, Knowledge of Business Intelligence, Knowledge of Monday.com
What You'll Do.
Collaborate with cross-functional project teams
Develop brand marketing ideas
Implement brand marketing ideas
Analyze impact of brand marketing ideas
Develop brand activities
Execute brand activities
Support brand activities
Provide content topics
Provide content direction
Execute strategic brand initiatives
Support strategic brand initiatives
Create multi-brand programs
Manage multi-brand programs
Build annual marketing calendar
Support development of campaigns
Drive execution of campaigns
Create marketing assets
Manage marketing assets
Manage Local Marketing Resources
Maintain Local Marketing Resources
Evaluate potential marketing vendors
Manage vendor relationships
Monitor programs for effectiveness
Evaluate programs for effectiveness
Monitor materials for effectiveness
Evaluate materials for effectiveness
How You'll Work.
Team & Collaboration
Cross-functional project teams; Marketing Leadership; Strategy; Operations; Digital; Creative; Communications; Franchisees
Communication Scope
Verbal communication; Written communication
Full Job Description
**Brand Marketing Manager** Are you looking for a place**where you can bring your experience in** managing and supporting the development of national and strategic marketing efforts for the brand with the specific goal of increasing brand awareness and brand penetration at the local level? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. **Bring your experience and be empowered to innovate.** As a **Brand Marketing Manager** on the Marketing team, a typical day for you will include: * Collaborate with cross-functional project teams (including representatives from Marketing Leadership, Strategy, Operations, Digital, Creative, Communications and franchisees) to develop, implement, and analyze impact of brand marketing ideas. * Develop, execute and support brand activities – providing content topics and direction across all marketing department verticals. * Execute and support strategic brand initiatives as developed annually in brand planning. * Create and manage Neighborly brand and multi-brand programs to support these initiatives, at the local level * Build annual marketing calendar for national and local campaigns; support the development and drive the execution of campaigns. * Create and manage Neighborly marketing assets and materials that can be used nationally for local execution and support. * Manage and maintain the Local Marketing Resources, the resource tools that provide access to these tools and relevant information resources. * Evaluate potential marketing vendors to meet existing and emerging needs. Manage relationships with existing brand specific marketing vendors. Monitor and evaluate programs a
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