Fam
Marketing
BrandMarketingManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Brand Marketing Manager at Fam. Skills: Brand strategy, Campaign management, Customer acquisition, Growth metrics. Lead execution of integrated marketing campaigns. Own campaign project management”
Industry & Context.
What They're Looking For.
Must Have
3-5 years of experience in campaign management, 3-5 years of experience in brand marketing, 3-5 years of experience in growth marketing, 3-5 years of experience in integrated marketing execution, Experience managing end-to-end campaign timelines, Experience with cross-functional coordination, Deep understanding of internet culture, Deep understanding of social media trends, Deep understanding of Gen-Z consumer behaviour, Ability to think creatively, Ability to maintain operational rigor, Experience working with creative teams, Experience working with product teams, Experience working with influencer teams, Experience working with partnerships teams, Stakeholder management skills, Communication skills
Nice to Have
Experience in fintech, Experience in consumer internet, Experience in D2C, Experience in fast-paced startup environments, Existing awareness of influencer ecosystem, Existing awareness of creator partnerships, Experience launching product GTM campaigns, Familiarity with meme culture, Familiarity with creator economy, Familiarity with pop-culture trends, Ability to identify cultural moments, Ability to capitalize on cultural moments, Understanding of campaign performance metrics, Understanding of reporting
What You'll Do.
Lead execution of integrated marketing campaigns
Own campaign project management
Drive product GTM campaigns
Identify trending internet moments
Coordinate influencer collaborations
Ensure campaigns maintain consistency
Balance creative thinking with operational excellence
Contribute campaign ideas
Monitor campaign performance
How You'll Work.
Team & Collaboration
Cross-functional teams; Creators; Partners; Internal stakeholders; Brand teams; Product teams; Design teams; Growth teams; Partnerships teams
Communication Scope
Stakeholder communication
Process & Methodology
Campaign project management, Timelines, Coordination, Execution tracking, Stakeholder alignment
Full Job Description
## Description About Fam (previously FamPay) Fam is India’s first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life. We’re reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey. Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors. About this Role At Fam, we believe great marketing sits at the intersection of culture, creativity, and execution. Building for Gen-Z means staying deeply connected to how young people think, communicate, consume content, and engage with brands. We're looking for a Marketing Manager who can turn ideas into high-impact campaigns across digital, social, influencer, and on-ground channels. You'll own execution end-to-end—bringing together cross-functional teams, creators, partners, and internal stakeholders to deliver campaigns that are timely, relevant, and memorable. We're also looking for someone who is AI-native - comfortable using AI tools to accelerate research, campaign planning, content ideation, workflows, and execution. This role is for someone who has a strong pulse on internet culture, loves bringing order to ambitious ideas, and can balance creative thinking with operational excellence. If you enjoy building campaigns that people don't just see, but genuinely engage with, you'll fit right in. ## Must Haves Under-graduate degree in marketing, business, communication, or related field 3-5 years of experience in campaign management, brand mar
Applying for this Brand Marketing Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Lever
- Lever uses a streamlined one-page form — apply in under 5 minutes.
- LinkedIn import works well; review parsed data before submitting.
- The cover letter field is optional but visible to reviewers — use it to differentiate.
- Referral codes from employees can significantly boost visibility of your application.
ANONYMOUS · UNFILTERED
What do employees actually say about Fam?
Real rants from real employees. Read before you apply.