Team17 Digital
Video Games
BrandMarketingManagerAction/ShooterPortfolio
“Brand Marketing Manager Action/Shooter Portfolio at Team17 Digital. Skills: Brand strategy, Go-to-market campaigns, Campaign management, Growth metrics. Develop target player knowledge. Build brand strategy”
What You'll Achieve.
Drive awareness; Drive demand; Drive commercial performance; Maximise impact; Maximise return
Industry & Context.
Strategic thinking; Analytical mindset
What They're Looking For.
Must Have
Brand marketing background, Games industry experience, Genuine passion for games, Knowledge of gaming landscape, Manage multiple projects
Nice to Have
Experience with external studios, Managing publisher-developer relationships, Familiarity with player research, Experience managing agencies
What You'll Do.
Develop target player knowledge
Manage brand positioning
Develop go-to-market strategies
Build integrated campaign plans
Lead campaign kick-off meetings
Drive marketing asset creation
Manage marketing budgets
Monitor campaign performance
Partner with Community Managers
Understand product features
Build relationships with developers
Liaise with internal teams
Manage upwards and sideways
Lead insight initiatives
Conduct competitive analysis
Drive post-campaign retrospectives
How You'll Work.
Team & Collaboration
Cross functional marketing team; Community Management; Production; External developers; Internal teams
Communication Scope
Communicate clearly; Influence stakeholders; Written communication; Verbal communication; Tailor communication style
Process & Methodology
Manage multiple projects, Balance competing priorities
Applying for this Brand Marketing Manager Action/Shooter Portfolio role?
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