T. Rowe Price
Financial Services
BrandMarketer
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Brand Marketer at T. Rowe Price. Skills: Brand strategy, Customer acquisition, Campaign management, Growth metrics. Develop brand strategy. Drive customer acquisition”
Industry & Context.
What You'll Do.
Develop brand strategy
Drive customer acquisition
Manage marketing campaigns
Analyze growth metrics
Full Job Description
At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident. We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity. Join us for the opportunity to grow and make a difference in ways that matter to you. **Role Summary** Supports the development, maintenance, and communication of brand guidelines, TRP’s internal brand guidance platform (BrandWorks) content, and brand assets that help business partners apply the brand consistently across marketing materials. Provides project coordination and administrative support for brand governance activities by maintaining timelines, tracking action items, coordinating meetings, organizing documentation, and supporting stakeholder communications. This role also supports advertising trafficking workflows by preparing creative rotation instructions, reviewing traffic sheets for accuracy, coordinating delivery of final creative assets and instructions to agency partners, and maintaining organized repositories of final brand assets and trafficking documentation. Over time, the role will develop deep BrandWorks knowledge and support the continued improvement of brand guidance, documentation, an
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