BrandManagerSpecialty

**Job Purpose:** As Brand Manager Specialty, you will lead the commercialization of our portfolio on a national level by developing and implementing the marketing strategy and operational marketing mix and tactics within our biologics portfolio. The role reports directly into the Business unit Head Specialty in Netherlands. **Key Responsibilities:** * LEADERSHIP: Advocate for, lead all activity and be accountable for the assigned brand. Lead the cross-functional Brand Team, consisting of office and field colleagues, by providing vision, clarity for brand success, and by embedding a winning mindset for the brand within the organization. The Leadership role extends to external customers / stakeholders at all relevant levels. * INSIGHTS & EXPERT MARKET KNOWLEDGE: Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (field visits, market research reports, customer conversations, Key Account Management feedback, etc) with quantitative feedback available through various data sources and reports. Be the product, competitor, and market expert aligned with assigned brand. * BRAND PLANNING: Develop and implement annual strategic and operational brand plans through cross-functional collaboration and aligned with customer and market insights. Identify opportunities for business growth and competitive advantage. Ensure that a solid financial base is in place. * OPERATIONS / EXECUTION: Deliver promotional campaigns and all marketing materials within operational excellence and in alignment with LOC and above country guidelines, the ethical code and internal ground rules of GSK. Advertising & Promotion (A&P) budgets are actively managed in close collaboration with the Finance Partner and BU-Head; * FIELD ENGAGEMENT: Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and to provide brand vision and leadership. Ensure full understanding of t