Abbott
Healthcare
BrandManager/SeniorBrandManager-HealthcareReimbursed
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“Brand Manager/Senior Brand Manager- Healthcare Reimbursed at Abbott. Skills: Brand strategy, Marketing execution, P&L ownership, Demand forecasting. Develop marketing strategies. Develop omni-channel tactical plans”
What You'll Achieve.
Grow market share; Drive category expansion; Drive profitability; Drive sustainable growth; Meet revenue targets; Meet margin targets; Meet market share targets
Industry & Context.
Analytical skills; Actionable insights
5% travel
What They're Looking For.
Must Have
degree level or equivalent professional experience, Significant brand management or marketing experience, Experience engaging with Healthcare Professionals (HCPs)
Nice to Have
Marketing qualifications (e.g., CIM), Demonstrated leadership abilities
What You'll Do.
Develop marketing strategies
Develop omni-channel tactical plans
Drive category expansion
Lead annual Brand Planning process
Build market understanding
Drive competitive advantage
Deliver tactical plans
Ensure flawless execution
Adhere to A&P budgets
Lead portfolio insights
Lead performance assessments
Implement management plans
Analyse campaign performance
Analyse brand activities
Ensure continuous improvement
Take ownership of brand P&L
Manage promotional investments
Lead monthly budget tracking
Lead financial forecasting
Provide demand forecasts
Lead planning process
Partner with Contracts
Partner with field teams
Gather local insights
Translate insights into brand plans
Lead innovation pipeline
Create business cases
Approve business cases
Ensure campaign alignment
Ensure material alignment
Ensure strategy alignment
Lead high-impact marketing plans
Drive topline performance
Drive bottom-line performance
Meet market share targets
Deliver demand forecasting
Deliver scenario planning
Champion data-driven decision-making
Measure brand performance
Report brand performance
Project manage brand initiatives
Ensure full compliance
How You'll Work.
Team & Collaboration
Cross-functional teams; Contracts team; Hospital-to-Home; Sales team; Medical team; Field teams
Process & Methodology
Project management
Full Job Description
## **JOB DESCRIPTION:** **About Abbott** Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our Nutrition business supports people across all ages with science‑based products that nourish, strengthen and improve health outcomes. We are now looking for a dynamic and commercially minded **Senior Brand Manager** to join our high‑performing UK Nutrition team in Maidenhead. **About the Role** As a **Senior Brand Manager** , you will shape and lead the strategic direction of key brands within the Nutrition portfolio. You will be responsible for developing and executing high‑impact marketing strategies that drive profitability, market share and sustainable growth. This is a highly collaborative role, working closely with the Contracts team, Hospital‑to‑Home, Sales, Medical, and cross‑functional partners to ensure seamless execution and best‑in‑class brand leadership. **What You’ll Do** **Strategic Leadership & Brand Growth** * Develop compelling marketing strategies and **omni‑channel tactical plans** to grow market share and drive category expansion. * Lead the **annual Brand Planning process** , ensuring alignment across cross‑functional teams and the wider brand portfolio. * Build deep understanding of market dynamics, competitor activity and customer needs to inform strategy and drive competitive advantage. **Execution Excellence** * Deliver tactical plans with excellence, ensuring flawless execution, timely delivery and adherence to A&P budgets. * Lead portfolio insights and performance assessments, implementing agreed management plans with precision. * Analyse campaign performance and brand activities to ensure continuous improvement and strong ROI. **Financial & Business Ownership** * Take full ownership of the **brand P &L**, ensuring accurate monitoring, reporting and management of promotional investments. * Lead monthly budget tracking, spend gating and financial forecasting. * Provide accurate **demand forecasts** and l
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