AstraZeneca
Biopharmaceutical
BrandManager-RareDisease
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Brand Manager - Rare Disease at AstraZeneca. Skills: Brand strategy development, Marketing plan execution, Market analysis. Develop and coordinate the marketing strategy and operational marketing mix and tactics in line with global strategy to achieve the brand ambition by delivering budgeted or above sales growth.. Advocate for and drive the brand to ensure the Brand Plan delivers crucial short-term growth and long-term brand success.”
What You'll Achieve.
Achieve budgeted or above sales growth; Deliver crucial short-term growth and long-term brand success
Industry & Context.
Proven critical thinking experience
What They're Looking For.
Must Have
Fluent Romanian, Advanced English, Proven critical thinking experience, Experience managing and executing complex projects, Experience in specialty care/hospital products
What You'll Do.
Develop and coordinate the marketing strategy and operational marketing mix and tactics in line with global strategy to achieve the brand ambition by delivering budgeted or above sales growth.
Advocate for and drive the brand to ensure the Brand Plan delivers crucial short-term growth and long-term brand success.
Align the global strategic brand plans with local customer & market insights to develop tailored and successful local brand strategy
Improve the full use of all available AZ channels by developing brand materials (digital/print) and activities through cross-functional collaboration.
Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis
field insights) with quantitative feedback available through various data sources and reports.
and market expert of the assigned brand.
Pro-actively adapts the Brand Plan in function of the constantly evolving environment to maximise brand potential.
Liaise very closely with the sales team to receive market and customer feedback
and provide brand vision and leadership.
Ensure full understanding of the rationale and insights that underpin campaigns
and marketing actions and how field input was used in material development.
Responsible for the budget of assigned brands.
How You'll Work.
Team & Collaboration
Develop brand materials (digital/print) and activities through cross-functional collaboration.; Liaise very closely with the sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership.; Encouraging cross-functional collaboration
Process & Methodology
Experience managing and executing complex projects
Full Job Description
**Brand Manager - Rare Disease** **Location: Bucharest** AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies. In Romania we are a team of dedicated professionals across various functions and therapeutic areas, playing a vital role in advancing healthcare for Romanian patients. We are proud of a long heritage in partnering with local healthcare system to turn our ground-breaking innovative pipeline into life-changing therapeutic solutions. Find more about our team: AstraZeneca Romania is accelerating the expansion of our geographical footprint in **Rare Diseases** following the acquisition of Alexion in 2021. Rare diseases is a high-growth therapy area with rapid innovation and significant unmet medical need. Over 10,000 rare diseases are known today – yet less than 10% of them have an approved treatment. As we continue to expand our Rare Disease Team, we are recruiting a **Brand Manager** to join our Commercial Team in Romania. **What you’ll do:** As Brand Manager/Marketing manager in our Rare Disease team, you will develop and coordinate the marketing strategy and operational marketing mix and tactics in line with global strategy to achieve the brand ambition by delivering budgeted or above sales growth. **Other responsibilities will include:** • Advocate for and drive the brand to ensure the Brand Plan delivers crucial short-term growth and long-term brand success. • Align the global strategic brand plans with local customer & market insights to develop tailored and successful local brand strategy, brand messages, and tactical plans. • Improve the full use of all available AZ channels by developing brand materials (digital/print) and activities through cross-functional collaboration. Continuously seek to understand and embed custo
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