BrandManager–OTCDigitalandSocial

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. **About the role** As a Brand Manager for Digital & Social Commerce, you will be responsible for designing effective content activation and platform strategies for key brands within the category portfolio. You will oversee the effective deployment of global and APAC content strategies and execute with local relevance, building strong social engagement with our consumers across platforms to achieve short-term and long-term brand sales and profit objectives. **Role Responsibilities** * Lead the development of annual Digital and Social Commerce content and activation strategies with clear monthly delivery plans across platforms, working with a brand centric cross-functional team. * Be accountable for daily operations including the development and delivery of content, activation plans including lower funnel and in-store media strategies, and continuous tracking and optimizing the effectiveness and efficiency of content and digital campaigns across platforms. * Management of affiliates and influencers, closely collaborating with agencies to deliver performance across platforms. * Delivery of digital a