BrandManagerOncology

**Brand Manager – Oncology (Lung Cancer)** **Location:** Belgrade, Serbia **Function:** Marketing – Oncology **Reports to:** Franchise Head Oncology **About the Role** We are seeking a strategic and innovative **Brand Manager – Oncology** to lead the development and execution of marketing strategies for a key oncology brand focused on lung cancer. In this role, you will drive brand growth and lifecycle management, ensuring impactful, patient-focused strategies that deliver value for patients, healthcare professionals, and the organisation. You will work cross-functionally to shape brand direction, innovate in-market, and ensure strong competitive positioning. **Key Responsibilities** **Brand Leadership** * Develop a deep understanding of the oncology patient journey from diagnosis onward * Translate insights into impactful and competitive marketing strategies * Build and maintain strong relationships with key external oncology stakeholders * Champion a patient-centric approach that drives innovation and value **Strategy & Execution** * Lead the creation and implementation of strategic and tactical brand plans * Collaborate with cross-functional teams (Medical, Sales, Market Access, etc.) * Adapt global strategies to local market needs * Identify growth opportunities and respond to market dynamics * Deliver engaging omnichannel campaigns and customer engagement strategies * Develop strong value propositions for healthcare professionals and systems * Manage external agencies and suppliers to optimise brand performance * Oversee brand budget management and resource allocation * Deliver on agreed sales, growth, and operational targets **Compliance & Governance** * Ensure all activities align with global standards and local regulations * Maintain compliance with company policies, Code of Ethics, and external requirements * Complete all mandatory training and uphold best practices in stakeholder engagement **Candidate Profile** **Essential Requirements** * Degree in Medic