Lilly
Healthcare
BrandManagerNeuroscience(m/w/d)
“Brand Manager Neuroscience (m/w/d) at Lilly. Skills: Brand strategy, Omnichannel campaigns, Stakeholder management. Develop GP marketing strategy. Create targeted content and services”
Industry & Context.
Data-driven insights
What They're Looking For.
Must Have
Pharma/business/science degree, 3-4 years marketing experience, Fluent German and English
Nice to Have
Marketing focus preferred, GP or diagnostics experience preferred, Omnichannel strategy experience preferred, KOL management experience preferred, Network building experience preferred
What You'll Do.
Develop GP marketing strategy
Create targeted content and services
Integrate GP activities into brand strategy
Conduct market and competitor analysis
Manage GP Neuroscience marketing budget
Control GP Neuroscience marketing costs
Plan integrated omnichannel campaigns
Personalize content using data insights
Optimize customer experience
Develop event concepts
Monitor campaign performance
Evaluate campaign measures
Build stakeholder networks
Conduct scientific events
How You'll Work.
Team & Collaboration
Cross-functional teams; Digital Business Hub; Lead GP Strategy; OCE team; Alzheimer Ecosystem Managers; P2P Team
Communication Scope
Content communication; Stakeholder communication
Process & Methodology
Project driving
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