AstraZeneca
Pharmaceuticals
BrandManager(m/w/d)Respiratory
“Brand Manager (m/w/d) - Respiratory at AstraZeneca. Skills: Marketing strategy, Brand management, Pharmaceutical marketing. Develop and implement local marketing strategy. Manage product marketing and new indication launch”
What You'll Achieve.
Successful product marketing; Successful new indication launch; Drive customer engagement; Achieve business goals beyond revenue and market share
Industry & Context.
Analytical skills; Manage complex tasks under pressure
What They're Looking For.
Must Have
Minimum 5 years marketing experience in the pharmaceutical industry, Ability to conceptualize, implement, and present innovative marketing plans, Experience working in matrix organizations, Experience in interface work between Medical and Sales, High degree of independence, flexibility, and responsibility, Fluent German and English skills, Very good MS Office user skills
Nice to Have
Experience in the Respiratory field
What You'll Do.
Develop and implement local marketing strategy
Manage product marketing and new indication launch
Create personalized omnichannel marketing campaigns
Lead cross-functional local brand team
Manage tactical implementation and timelines
Create marketing materials
Analyze market research and performance metrics
Derive measures with sales
Participate in global core team
Shape brand strategy and annual brand plan
How You'll Work.
Team & Collaboration
Work with external vendors; Lead cross-functional local brand team; Collaborate with Sales; Participate as global core team member
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