AstraZeneca

Pharmaceuticals

BrandManager(m/w/d)Respiratory

Hamburg, Germany FULL TIME
The Brief

“Brand Manager (m/w/d) - Respiratory at AstraZeneca. Skills: Marketing strategy, Brand management, Pharmaceutical marketing. Develop and implement local marketing strategy. Manage product marketing and new indication launch”

What You'll Achieve.

Successful product marketing; Successful new indication launch; Drive customer engagement; Achieve business goals beyond revenue and market share

Industry & Context.

Pharmaceuticals
Problems you'll solve

Analytical skills; Manage complex tasks under pressure

What They're Looking For.

Must Have

Minimum 5 years marketing experience in the pharmaceutical industry, Ability to conceptualize, implement, and present innovative marketing plans, Experience working in matrix organizations, Experience in interface work between Medical and Sales, High degree of independence, flexibility, and responsibility, Fluent German and English skills, Very good MS Office user skills

Nice to Have

Experience in the Respiratory field

What You'll Do.

Develop and implement local marketing strategy

Manage product marketing and new indication launch

Create personalized omnichannel marketing campaigns

Lead cross-functional local brand team

Manage tactical implementation and timelines

Create marketing materials

Analyze market research and performance metrics

Derive measures with sales

Participate in global core team

Shape brand strategy and annual brand plan

How You'll Work.

Team & Collaboration

Work with external vendors; Lead cross-functional local brand team; Collaborate with Sales; Participate as global core team member

Free ATS check

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