BrandManager-Innovation

## _Job Description_ We are hiring Brand Managers into multiple Innovation Marketing teams. As a Brand Manager focusing on innovation, your responsibilities will span from consumer insight generation and concept ideation to product development, packaging design, and business case development. You’ll manage cross-functional teams to bring the brand’s innovation plan to life for consumers and drive overall category growth for retailers by focusing on bigger and bolder bets. **What you’ll do:** * Manage the creation and validation of a multi-year innovation strategy and Now, Near, Next pipeline that is rooted in meaningful consumer pain points and white space in the category. * Execute the innovation strategy by collaborating with cross-functional team (R&D, consumer insights, quality, operations, sales and finance) to take ideas from concepts to reality by validating or invalidating critical desirability, feasibility & viability assumptions. * Manage agency relationships for packaging design of new products, and lead validation with consumers in partnership with the consumer insights team. * Own innovation through the stage gate process, providing visibility to senior leaderships on risks & opportunities, and aligning next steps/tradeoffs. * Leverage syndicated data sources to understand own and competitor category performance, bringing forth insights and recommendations that drive business impact. * Bring forth a consumer-first mindset to day-to-day decisions, ensuring the integrity of the brand remains protected while balancing financial and operational considerations. * Be a champion of an innovation culture across the Marketing team, bringing the outside in, challenging the status quo and driving continuous improvement in how we innovate. **What we’re looking for:** * Experience managing the full lifecycle of CPG product commercialization through the stage gate process, from idea generation to product launch and retail distribution. * Innovative and consumer first