Company
Consumer Packaged Goods
BrandManager,FormulaLead
Neural analysis suggests this role is
optimal for Manager candidates.
“Brand Manager, Formula Lead. Skills: Brand strategy, Customer acquisition, Campaign management, Growth metrics. Support management and growth of product portfolio. Drive performance, profitability, and brand health”
What You'll Achieve.
Strengthen market position; Achieve commercial outcomes; Drive growth; Improve consumer experience; Improve product performance; Improve portfolio effectiveness
Industry & Context.
Analytical skills; Problem-solving skills; Interpret complex business data; Translate insights into action
What They're Looking For.
Must Have
7+ years of experience in Brand Management, 7+ years of experience in Product Marketing, 7+ years of experience in Innovation, 7+ years of experience in CPG, Experience leading and influencing cross-functional teams, Solid understanding of CPG product development, Solid understanding of commercialization processes, Solid understanding of retail environments, Solid understanding of portfolio management principles, Demonstrated success supporting or leading product launches, Excellent project management skills, Excellent organizational skills, Proven ability to build alignment, Proven ability to influence decision-making, Proven ability to drive collaboration
Nice to Have
Classical brand management training, Experience within emerging or high-growth brands
What You'll Do.
Support management and growth of product portfolio
Monitor market dynamics
Monitor consumer behavior
Monitor competitive activity
Monitor category trends
Identify growth opportunities
Identify innovation priorities
Evaluate business performance
Support strategic decision-making
Contribute to annual business plans
Contribute to portfolio strategies
Contribute to growth initiatives
Lead product innovation projects
Support product innovation projects
Manage cross-functional commercialization efforts
Oversee launch readiness
Oversee project timelines
Oversee key milestones
Oversee risk management
Oversee go-to-market planning
Analyze post-launch performance metrics
Develop recommendations to improve consumer experience
Develop recommendations to improve product performance
Develop recommendations to improve portfolio effectiveness
Support lifecycle management initiatives
Synthesize consumer insights into actionable strategies
Synthesize retailer insights into actionable strategies
Synthesize business insights into actionable strategies
Maintain consumer-centric focus
How You'll Work.
Team & Collaboration
Cross-functional teams; Finance teams; Sales teams; Insights teams; Marketing teams; Operations teams; Customer experience teams; Supply chain teams
Communication Scope
Written skills; Verbal skills; Presentation skills
Process & Methodology
Project management, Organizational skills, Manage multiple initiatives
Full Job Description
## Accountabilities Support the management and growth of a product portfolio, driving performance, profitability, and long-term brand health through strategic recommendations and business analysis. Monitor market dynamics, consumer behavior, competitive activity, and category trends to identify growth opportunities, risks, and innovation priorities. Partner with finance, sales, insights, and marketing teams to evaluate business performance and support strategic decision-making. Contribute to the development of annual business plans, portfolio strategies, and growth initiatives that strengthen market position and commercial outcomes. Lead and support product innovation projects, including new product development, renovations, and line extensions from concept through commercialization. Translate consumer insights, market research, and business opportunities into product concepts, business cases, and actionable recommendations. Manage cross-functional commercialization efforts, ensuring alignment across marketing, operations, customer experience, sales, and supply chain teams. Oversee launch readiness, project timelines, key milestones, risk management, and go-to-market planning across direct-to-consumer, retail, and emerging channels. Analyze post-launch performance metrics and develop recommendations to improve consumer experience, product performance, and portfolio effectiveness. Support lifecycle management initiatives, including assortment optimization, pricing evaluations, product updates, and portfolio transitions. Synthesize consumer, retailer, and business insights into actionable strategies that drive growth and maintain a strong consumer-centric focus. Requirements 7+ years of experience in Brand Management, Product Marketing, Innovation, Consumer Packaged Goods (CPG), or related fields. Classical brand management training is strongly preferred, complemented by experience within emerging or high-growth brands. Strong analytical and problem-solving skills wit
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