BrandManager,FormulaLead

About Bobbie Bobbie makes European-style organic infant formula manufactured end-to-end in the U.S., because we believe every parent deserves to feed their baby with confidence, without judgment and without compromise. No mystery ingredients. No shortcuts. Just clean, thoughtfully made formula that parents can trust. But Bobbie has never been just a formula company. When the 2022 national infant formula shortage left parents across the country unable to feed their babies, we closed our storefront to new customers rather than leave a single existing family without formula. We went to Washington. We got loud. And we opened our Heath, Ohio manufacturing facility to make sure something like that could never happen again. That's who we are, and that's what you'd be joining. Bobbie for Change Our advocacy arm, Bobbie for Change, exists because making great formula isn't enough if the systems around parenthood are still broken. We fight for paid federal parental leave, push for legislation to prevent future formula shortages, advocate for feeding equity, and support families navigating impossible situations, including donating formula to parents impacted by breast and gynecologic cancers through the Bobbie Breasties program. We're a company that genuinely believes becoming a parent makes you an activist. The people who work here feel that too. The Role The Brand Manager, Formula Lead is responsible for driving the growth, performance, and evolution of Bobbie's infant formula portfolio across DTC, retail, and emerging channels. Reporting to the Director of Product Success half days on Fridays Memorial Day through Labor Day) 16 paid company holidays, plus an end of year holiday shut down 16 weeks of paid parental leave with the option to take an additional 8 months unpaid One year subscription to Bobbie or Baby's Only $75 monthly internet stipend Co-working space reimbursement At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a cultur