AstraZeneca
Pharmaceutical
BrandManager–CVRM–
Neural analysis suggests this role is
optimal for Manager candidates.
“Brand Manager – CVRM– at AstraZeneca. Skills: Brand Management, Product Management, Marketing Strategy. Manage product marketing strategy. Consolidate insights”
Industry & Context.
Effective solutions to complex problems
What They're Looking For.
Must Have
Brand/Product Management experience, Product Launches experience, Understanding of healthcare professional needs, Understanding of patient needs, Fluent English, Fluent Hungarian
Nice to Have
Master's degree or higher in scientific or medical field
What You'll Do.
Manage product marketing strategy
Integrate input from sales
Integrate input from public relations
Integrate input from market access
Develop disease level plans
Develop operational level plans
Develop campaign level plans
Contribute to sales goals
Contribute to marketing goals
Ensure regulatory compliance
Liaise with regulatory functions
Liaise with medical functions
Liaise with market access functions
Prepare product information
Prepare promotional materials
Collaborate with advertising agencies
Support Key Account Managers
Organize marketing events
Manage marketing events
Assess promotional efforts
Optimize promotional efforts
Monitor product performance
Analyze relevant data
Build relationships with Key External Experts
Maintain relationships with Key Opinion Leaders
Prepare sales forecasts
Collaborate with international colleagues
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Diverse teams and disciplines
Process & Methodology
Project management capabilities, Planning initiatives, Execution initiatives, Completion of initiatives
Full Job Description
**_Brand Manager – CVRM– (Budapest)_** **_Diverse Minds. Bold Disruptors. Meaningful Impact_** AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies. It’s our patients that come first, every decision we make and action we take is centered around how we can better respond to their evolving needs, as well as those of healthcare professionals and partners. It’s why we are shaping patient care for the future, working along the whole experience to give hope to billions of lives across the world. **_What you’ll do_** AstraZeneca Hungary is looking for an experienced and driven **Brand****Manager** to manage our dedicated products and help shape the future of our CVRM portfolio. As a **Brand Manager** , you will lead the commercial strategy for our established CVRM indications, having a meaningful impact on the Hungarian market. You will drive the omnichannel marketing strategy, ensuring that our innovative therapies reach the eligible patients, redefining patients’ lives. **_Key Responsibilities_** * Managing and shaping the product’s marketing strategy, gathering and consolidating insights—including competitor actions—to inform business plans. * Integrating input from sales, public relations, and market access teams to develop detailed plans at the disease, operational, and campaign levels. You will contribute directly to achieving sales and marketing goals, ensuring compliance with regulatory standards, and typically acting as the liaison with the regulatory, medical, and market access functions. * Prepare product information and promotional materials in line with AstraZeneca Hungary’s approval policies, collaborating with advertising agencies and supporting Key Account Managers through tailored trainings. Your duties will extend to organ
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