BrandManager-Brand&Creativity

## _Job Description_ **Brand Manager, Brand & Creativity at a glance...** **Location** : Toronto, ON **Hybrid:** 3 days/week The Brand Manager, Brand & Creativity plays a critical role in shaping how a portfolio of iconic brands and scale programs shows up for consumers across the full funnel. This role is responsible for translating brand strategy set by the platform team into compelling, consumer-facing communications that build brand equity and drive long-term growth. The role will also the communications approach for a set of brands, including creative, media, PR, and connections planning support. Across all areas, the Brand Manager will own the brand voice and lead cross-functional conversations to align strategy and execution. **What 's on the menu?** * Translate platform-led brand strategy into consumer-facing communications plans for a portfolio of brands and scale programs * Lead execution of existing scale programs while defining new programs to support future growth * Define the communications approach for a portfolio, including creative, media, PR, and connections planning * Own the brand voice across the full consumer funnel, ensuring consistency, clarity, and impact across touchpoints * Lead end-to-end communications planning, aligning internal stakeholders on priorities, briefs, timing, and execution * Own creative brief development and deliver high-quality briefs to internal and external partners * Lead agency and partner discussions through the creative development process, providing clear direction and actionable feedback * Evaluate creative work against strategy, brand voice, channel needs, and business objectives * Lead creative development and production across above-the-line, in-store, and away-from-home channels * Manage sports, music and lifestyle partnerships to ensure their brands show up on premise in a way that connects to our total brand strategy * Partner with AFH and OMNi teams to ensure strong execution of below-the-line activations c