AstraZeneca
Biopharmaceutical
BrandManager-Biologics
Neural analysis suggests this role is
optimal for Manager candidates.
“Brand Manager-Biologics at AstraZeneca. Skills: Brand strategy, Marketing strategy, Customer acquisition, Campaign management. Execute Marketing strategy. Manage HCP and Patient Marketing”
What You'll Achieve.
Meet annual revenue forecasts; Meet unit forecasts
Industry & Context.
Problem solving
What They're Looking For.
Must Have
2 years Marketing Experience, Specialty care experience
Nice to Have
Respiratory Experience is a plus, Biologics Background experience is a plus
What You'll Do.
Execute Marketing strategy
Manage HCP and Patient Marketing
Train Promotional Speakers
Manage Sales Communications
Create promotional materials
Coordinate meeting logistics
Manage post meeting follow up
Develop Promotional Speaker Program
Manage speaker training
Manage speaker materials
Manage speaker communications
Manage speaker follow up
Build engagement with KEEs
Drive engagement with stakeholders
Manage engagement with respiratory community
Contribute to marketing materials
Align materials with brand strategy
Lead internal submissions
Support internal submissions
Participate in brand planning
Participate in budget meetings
Assist in brand planning deliverables
Support collaborative relationships
Build collaborative relationships
Oversee program effectiveness
Track initiative effectiveness
Demonstrate market understanding
Demonstrate competitive landscape understanding
Support identification of new market opportunities
Identify actionable brand insights
Shape brand direction
Ensure brands meet revenue forecasts
Ensure brands meet unit forecasts
How You'll Work.
Team & Collaboration
Cross-functional teams; Matrix teams
Process & Methodology
Project management
Full Job Description
_**Join AstraZeneca, be part of a mission that puts patients first and be the driving force behind impactful healthcare solutions! If you 're passionate about science, strategic in your approach, and thrive on building meaningful relationships with healthcare professionals — this is your chance to grow with a global leader and make a difference where it truly matters.**_ **ABOUT ASTRAZENECA** AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies. Join a high-performing team, empowered to cut through the noise and drive real change. Our agility and pace, coupled with scientific focus, powers us to spot opportunities in the market that keep us moving forward and into new spaces. **Why AstraZeneca?** At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare. **Job Purpose:** The Brand Manager will be primarily focused on executing on the Marketing strategy and will be responsible for a wide variety of projects, including, but not limited to HCP and Patient Marketing, Convention Planning, Promotional Speaker Training, Sales Communications and Budget Management. **Key Areas of Responsibility:** •Congress Planning –including creation of all promotional materials, coordination of meetinglogistics, communications and post meeting follow up •Development and execution of the Promotional Speaker Program, including speaker training,materials development, communications and
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