ZEISS
Optical Technology
BrandManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Brand Manager at ZEISS. Skills: Brand Marketing, Marketing Strategy, Campaign Management. Ensure brand consistency. Develop brand positioning”
What You'll Achieve.
Enhance brand awareness; Deepen consumer engagement; Support sustainable business growth; Ensure consistent, impactful, and consumer-centric brand messaging; Identify insights, trends, and opportunities; Provide actionable insights and recommendations for continuous optimization; Strengthen brand connection, preference, and loyalty; Enhance in-store brand experience, visibility, and consumer touchpoints; Elevate the end-to-end brand experience; Balance Brand Vision with Commercial Objectives
Industry & Context.
Analytical and Problem-Solving Skills
What They're Looking For.
Must Have
Minimum 8 years of experience in brand marketing or brand management, Proven capability in brand communication strategy, Hands-on experience in managing integrated marketing campaigns, Excellent verbal and written communication skills in both Korean and English
Nice to Have
Experience in FMCG, premium brands, or retail-driven marketing environments, Experience working in a global or regional matrix organization
What You'll Do.
Ensure brand consistency
Develop brand positioning
Conduct market analysis
Translate global brand strategy
Plan marketing campaigns
Monitor campaign performance
Design consumer engagement initiatives
Enhance in-store brand experience
Elevate brand experience
How You'll Work.
Team & Collaboration
Work closely with cross-functional stakeholders—including Sales, Product Management, and Commercial Excellence; Collaborate with internal teams and external agencies; Partner with retail and commercial teams; Collaborating with multiple stakeholders across functions and geographies
Communication Scope
Excellent verbal and written communication skills in both Korean and English
Full Job Description
**[About ZEISS]** **The ZEISS group** is a Global Leader in Optical Technology with a 180-year history. The ZEISS Group, headquartered in Oberkochen, Germany, provides innovative solutions in semiconductor technology, industrial quality and research, medical technology and consumer optical technology. The history of the ZEISS group, which began with the founder of Carl Zeiss in 1846 based on the entrepreneurial spirit of “combining theory and practice”, has established itself as a pioneer in the field of optics through ceaseless exploration of the field of optics. **ZEISS Korea** has played a key role in the Korean market for the past 40 years. For ZEISS, the Korean Market is One of the Top 5 Global Sales Markets,**_providing products and services from five business areas to Korean customers:_** * Semiconductor Manufacturing Technology * Industrial Quality Solutions * Research Microscopy Solutions * Medical Technology * Vision Care (Consumer Markets) *More Information: [www.자이스채용.com](http://www.xn--9t4bo7emrapdt5x.com/) **[Employment Conditions]** * Division: Vision Care (Consumer Markets) * **Job Title: Brand Manager** * ** _Role / Reporting Line: Individual Contributor / Reports to Brand Marketing Team Leader_** * Contract: Regular * Location: Seoul (송파구 법원로 135) **_Overview:_** As a Brand Marketing Specialist at ZEISS Korea Vision Care, you will play a key role in shaping and strengthening the ZEISS brand in the eyewear lenses category. This position is responsible for developing and executing brand-driven marketing strategies that enhance brand awareness, deepen consumer engagement, and support sustainable business growth. You will work closely with cross-functional stakeholders—including Sales, Product Management, and Commercial Excellence—to ensure consistent, impactful, and consumer-centric brand messaging across all channels and touchpoints. **_Key Responsibilities:_** **1\. Brand Strategy & Management** * Ensure brand consistency across all marketing and c
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