Weekday AI

BrandManager

₹20–34L Chennai, Tamil Nadu, India FULL TIME
The Brief

“Brand Manager at Weekday AI. Skills: brand strategy, brand lifecycle management, brand marketing campaigns, brand positioning, brand communication, brand budgets, brand performance metrics, content strategy, brand storytelling. Develop and execute comprehensive brand strategies aligned with business objectives and market trends. Own the end-to-end brand lifecycle, ensuring consistency in brand voice, tone, and visual identity across all touchpoints”

What You'll Achieve.

drive awareness, engagement, and conversion; refine brand positioning; optimizing ROI across campaigns and initiatives; adjust strategies accordingly; enhance brand visibility

Industry & Context.

Problems you'll solve

analytical skills with the ability to interpret data and optimize marketing efforts

Eligibility Requirements

Ability to work in a fast-paced environment

What They're Looking For.

Must Have

5–10 years of relevant experience in brand management or brand marketing roles, Bachelor’s degree in Marketing, Business Administration, or a related field

Nice to Have

MBA

What You'll Do.

Develop and execute comprehensive brand strategies aligned with business objectives and market trends

Own the end-to-end brand lifecycle

ensuring consistency in brand voice

and visual identity across all touchpoints

Lead brand marketing campaigns across digital

and integrated channels to drive awareness

Conduct market research

and consumer insights to identify opportunities and refine brand positioning

Manage brand budgets effectively

optimizing ROI across campaigns and initiatives

Monitor and analyze brand performance metrics such as brand recall

and campaign effectiveness

and adjust strategies accordingly

Oversee content strategy and ensure all marketing materials align with brand guidelines

Drive innovation in brand storytelling

leveraging new platforms and trends to enhance brand visibility

How You'll Work.

Team & Collaboration

Collaborate closely with cross-functional teams including product, sales, content, and design to ensure cohesive brand communication; Maintain relationships with external agencies, vendors, and partners

Communication Scope

Excellent communication; storytelling; presentation abilities

Process & Methodology

project management, organizational skills, manage multiple priorities

Free ATS check

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