Viiv Healthcare
pharmaceutical
BrandManager
“Brand Manager at Viiv Healthcare. Skills: Brand Management, Marketing Strategy, Omnichannel Customer Experience, Pharmaceutical Marketing. Drive and inspire a cross functional team towards meeting the business objectives and being accountable for the team delivery. Challenge the status quo. Exploring & testing new activities to be impactful in making HCPs understand the benefits of ViiV innovative portfolio”
What You'll Achieve.
meeting the business objectives; being accountable for the team delivery; being impactful in making HCPs understand the benefits of ViiV innovative portfolio; maximising the number of eligible people living with HIV (per SmPC) who can benefit from the ViiV portfolio.; drive sustainable growth; ensuring relevance and impact; shift clinical practice and support behaviour change among healthcare professionals; deliver a consistent and compelling customer experience; optimisation of in-line brand plans; ensuring execution in the Dutch market; maximise impact while maintaining strict financial discipline; continuous improvement across customer journeys; optimize touchpoints and improve overall experience.
Industry & Context.
Identify and address barriers to uptake, translating insights into targeted strategies to drive sustainable growth
What They're Looking For.
Must Have
Master in Business, Medical, Pharmacy, Biology, Minimum of 4 to 5 Y of marketing experience in pharmaceutical marketing experience (specialty TA preferred, ideally HIV or Injectable Therapeutic area), Product launch experience, additional sales experience preferable, Dutch pharmaceutical market specifics understanding, Experienced in multichannel and shaping customer journey, Can do attitude, think out of the box mindset, team player, Fluent in English, Dutch speaking
Nice to Have
communication and influencing skills with the ability to work collaboratively with key opinion leaders, project management skills with an ability to lead multiple projects with various stakeholders, customer focus with an ability to develop, leverage customer insights and translate them into tactics, commercial and digital acumen
What You'll Do.
Drive and inspire a cross functional team towards meeting the business objectives and being accountable for the team delivery
Challenge the status quo. Exploring & testing new activities to be impactful in making HCPs understand the benefits of ViiV innovative portfolio
Translate and implement global strategy into a local execution plan
maximising the number of eligible people living with HIV (per SmPC) who can benefit from the ViiV portfolio.
Own the development and execution of the omnichannel customer experience strategy and drive continuous improvement in omnichannel customer experience
leveraging digital innovations to create seamless and impactful interactions.
Accelerate the adoption of an established
innovative brand in a complex and evolving HIV treatment landscape
Identify and address barriers to uptake
translating insights into targeted strategies to drive sustainable growth
Adapt global campaigns and value propositions to local market dynamics
ensuring relevance and impact
Develop and execute marketing strategies that shift clinical practice and support behaviour change among healthcare professionals
Lead the continuous optimisation of in-line brand plans based on performance data
Drive the localisation and implementation of EU best practices
ensuring execution in the Dutch market
Act as the single point of accountability for brand performance in monthly performance meetings
forecast or other internal meetings.
Represent the brand with a clear
consistent and data‑backed narrative
opportunities and proposed corrective actions.
Ensure alignment of brand assumptions across Marketing
and Finance prior to meetings.
Manage brand budgets with a focus on prioritisation
ensuring optimal allocation of resources to maximise impact while maintaining strict financial discipline
Own the development and execution of the omnichannel customer experience strategy
Drive continuous improvement across customer journeys
Localise and adapt the Global and regional activities for the Dutch Market
Implement innovative Digital projects in the Dutch Market (AI
Analyze customer journey data and feedback to optimize touchpoints and improve overall experience.
How You'll Work.
Team & Collaboration
Drive and inspire a cross functional team towards meeting the business objectives; Collaborate cross-functionally (Medical, Sales, Patient Affairs) to align on priorities and deliver a consistent and compelling customer experience; Facilitate input from other functions Patient Affairs, Medical, Commercial, Marketing to enrich the multichannel strategy; Ensure alignment of brand assumptions across Marketing, Sales, Medical, and Finance prior to meetings.
Communication Scope
communication and influencing skills with the ability to work collaboratively with key opinion leaders
Process & Methodology
project management skills with an ability to lead multiple projects with various stakeholders
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