BrandManager

Join us as **Brand Manager** Function: Customer Development Reports to 1 UL Spain HC CSP & Marketing Manager Location: Barcelona (Viladecans) **JOB PURPOSE** This role exists to join our team within the Home Care Business area at Unilever. You’ll be responsible for supporting the CSP & Marketing Home Care Manager in the development of the national Brand Marketing Plan (BMP) Strategy for the Home Care brands, to meet company goals. You’ll be part of a team that believes in doing work that matters — for people and the planet. Because here, we don’t just hire for jobs. We invite you to be part of something bigger. **KEY RESPONSIBILITIES** • The translation of the BVP into the Brand Marketing Plan (BMP). Brand Marketing Plan • To develop and deploy the brand marketing plan by assisting in the execution of the integrated activity schedule. • ⁠Leads adaptation of brand communication assets, BTL media plan (Social, Influencer Marketing & PR) and delivers disruptive and innovative brand projects. • Collaborate with the Spain CSP&Marketing HC Lead to define the short, medium, and long-term strategy for the company's brands within the assigned category. • Set, analyze, and post-evaluate KPIs to measure and assess the results of the defined strategy and activation plans. • Define and control the brand activation plan, aligned with the brand strategy. • Analyze and monitor the HC market, identifying key players, pillars, and activation levers crucial for market growth. • Collaborate with key suppliers to activate previously defined plans: design agencies, printers, direct marketing agencies, etc. • Define and conduct market studies necessary to formulate the new category strategy. • Responible for the brand and competitors’ performance analysis (sell in & sell out analysis) by evaluating support activities on a monthly and quarterly basis. • Monthly control of brand budget. • Identifies solutions and recommendations to improve effectiveness. • Assist in the brand’s day to day o