BrandManager

**JOB PURPOSE:** 1) Develop, optimise and implement brand strategy/tactic of Dupixent Derm. expansion and MDT market 2) Collaborate with other BU team to ensure the successful co-promotion in broad market _Integrating Customer Insights & Analytics_ * Work with marketing research team to generate clear and accurate facts * Interacts with all customer groups to make market observations and identify potential insights cross broad range of healthcare solutions/disease areas * Identifies key market access and customer needs issues * Give the best sales forecast based on market facts and customer insights * Extracts key findings from clinical literature to use in driving strategies/tactics for customers. _Product Development and Life Cycle Management_ * Collaborate with regulatory affairs, supply chain, market access and commercial team, traking the overall new launch progress * Provides timely input to formulation development and packaging * Identifies potential intellectual property issues & opportunities during product development _Brand and Portfolio Strategy_ * Develop plans for the new indication, including pricing option, pre-launch plan and operation plan * Prioritizes appropriate targeting, positioning and messaging across all customer segments _Marketing Mix and Execution_ * Drives consistent execution of product strategy with appropriate key performance indicators * Design and execute innovative projects through working with cross-function teams to ensure achievement of project KPI * Implement, monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve objectives * Develop roubust promotional mix and setup training for sales team * Ensures compliance with finance and budgeting practises, and manage budget within agreed limits **KEY ACCOUNTABILITIES:** _Integrating Customer Insights & Analytics_ • Interacts with all customer groups to make market observations and identify potential insights cross broad range of healthcare