Novartis
Pharmaceuticals
BrandManager
“Brand Manager at Novartis. Skills: Brand strategy, Omnichannel campaigns, Customer engagement. Own end-to-end brand strategy. Translate global direction into local plans”
What You'll Achieve.
Maximize customer engagement; Maximize brand performance; Ensure patients receive therapies
Industry & Context.
Data-driven decision making
Company vehicle or allowance
What They're Looking For.
Must Have
University degree in life sciences, marketing, or business, Proven experience in pharmaceutical brand management or marketing, Understanding of healthcare systems, customers, and pharmaceutical market dynamics, Ability to develop and execute data-driven brand strategies and campaigns, Experience working cross-functionally in a matrix organization, Excellent analytical skills, Excellent strategic thinking skills, Excellent budget management skills
What You'll Do.
Own end-to-end brand strategy
Translate global direction into local plans
Design omnichannel campaigns
Execute omnichannel campaigns
Analyze customer data
Analyze performance data
Lead cross-functional collaboration
Effective forecasting
Develop customer segmentation
Develop targeted messaging
Ensure compliant execution
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Sales teams; Medical teams; Value & Access teams
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