Lilly
Healthcare
BrandManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Brand Manager at Lilly. Skills: Brand strategy, Pharmacy channel, Patient engagement. Design and execute brand strategy in pharmacies. Create tactics for awareness, referral, and patient maintenance”
What You'll Achieve.
Elevate obesity awareness in pharmacies; Drive professional recommendation; Ensure patient treatment continuity; Mobilize patients; Reinforce adherence; Foster patient return; Expand campaign reach
Industry & Context.
Analytical profile
Availability to travel: ~30%, Location: Madrid
What They're Looking For.
Must Have
University degree, Minimum 3 years of experience as Brand Manager in pharma/OTC in the pharmacy channel, Knowledge of the pharmacy ecosystem, Knowledge of digital tools, Analytical, creative, execution-oriented profile, Bilingual Spanish + C1 English, Availability to travel: ~30%
Nice to Have
MBA or postgraduate training, Network of contacts with pharmaceutical groups, wholesalers, and pharmacist Key Opinion Leaders, Knowledge of digital trends applied to pharmacy
What You'll Do.
Design and execute brand strategy in pharmacies
Create tactics for awareness
and patient maintenance
Manage digital and physical media campaigns
Align actions with corporate
Plan patient mobilization campaigns
Design strategies for adherence and patient return
Create awareness and support programs in pharmacies
Establish relationships with pharmacies and groups
Drive agreements and collaborations
Conduct market analysis
Adjust tactics and detect opportunities
Administer budget and measure ROI
How You'll Work.
Team & Collaboration
Align actions with corporate, medical, and sales teams; Establish relationships with pharmaceutical groups, wholesalers, and Key Opinion Leaders; Drive agreements and collaborations
Full Job Description
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world. **Descripción General** Buscamos un Brand Manager con experiencia en el canal farmacias de calle para liderar el desarrollo y ejecución de la estrategia 360º de la marca, abarcando todo el recorrido del paciente: concienciación, derivación y mantenimiento. Su misión será elevar el conocimiento en torno a la obesidad en las farmacias, impulsar la recomendación profesional y garantizar la continuidad del paciente en su tratamiento. **Responsabilidades Principales** 1\. Estrategia 360º en Canal Farmacias (Concienciación–Derivación–Mantenimiento) * Diseñar y ejecutar la estrategia de la marca en farmacias. * Crear tácticas específicas para concienciación, derivación y mantenimiento del paciente. * Gestionar campañas educativas y promocionales mediante medios digitales y físicos. * Alinear acciones con equipos corporativos, médicos y de ventas 3\. Movilización y adherencia de Pacientes * Planificar campañas orientadas a movilizar pacientes * Diseñar estrategias para reforzar adherencia y fomentar el retorno del paciente. * Crear programas de Concienciación y soporte en farmacias. 4\. Desarrollo de Ecosistema Farmacia * Establecer relaciones con farmacias, grupos farmacéuticos, mayoristas y Key Opinion Leaders * Impulsar acuerdos y colaboraciones para ampliar el alcance de las campañas 5\. Análisis de Mercado * Realizar análisis de mercado, competencia y tendencias. * Utilizar insights para ajustar tácticas y detectar oportunidades
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