Haleon

Consumer Health

BrandManager

China FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“Brand Manager at Haleon. Skills: Brand Strategy, NPD Launch, Marketing Communication, Business Management. Drive China Skin Health related brand’s business objective. Handle brand daily operation”

What You'll Achieve.

Achieve short-term and long-term brand business and brand health KPI and profit objectives; Delivery of annual brand Profit & Loss (P&L); Sales and profit results and budget items

Industry & Context.

Consumer Health
Problems you'll solve

Sensitive for any opportunity and risk

What They're Looking For.

Must Have

BA degree, Excellent English spoken and written, 4-5 years of professional experience with direct experience in FMCG/FMCH/OTC MKT background, Experience of working across functions as the individual contributor

Nice to Have

NPD launch and digital experience are welcomed

What You'll Do.

Drive China Skin Health related brand’s business objective

Handle brand daily operation

Develop Brand growth plan across multi-channels

Campaign development & execution

Successful launch and sustainable growth

Monthly business tracking and analysis

Oversee deployment of brand growth strategies

Execute across marketing mix

Achieve brand business and brand health KPI

Own end-to-end process for NPD launches

Deliver breakthrough results

How You'll Work.

Team & Collaboration

Working with a brand centric cross-functional team; Work closely with innovation team; Manage agency and cross-functional relationships; Collaborate with the TMK team

Communication Scope

Communication strategy development; Communication campaign development & execution

Process & Methodology

Successfully executing complex projects from design to completion

Full Job Description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. **Role objective** Drive China Skin Health related brand’s business objective, will handle brand daily operation, and focus on 4 aspects: Ÿ Facilitate SMM to develop Brand growth plan across multi-channels. Ÿ Communication: strategy development, campaign development & execution. Ÿ NPD: successful launch and sustainable growth. Ÿ Business management: monthly business tracking and analysis. Sensitive for any opportunity and risk. **Key accountabilities & deliverables ** As a Brand Manager, will be responsible for selected brand within skin health business portfolio. Oversee the effective deployment of brand growth strategies and execute across all areas of the marketing mix to achieve short-term and long-term brand business and brand health KPI and profit objectives. This role will provide the opportunity to lead key activities to progress the career. These responsibilities include some of the following: * **Brand Strategy & Growth Planning:** support SMM to develop the annual brand growth strategy as well as the tailor-made market communication plan focused on 3-year growth drivers, working with a

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