Everyday Dose Inc.
CPG
BrandManager
“Brand Manager at Everyday Dose Inc.. Skills: Brand stewardship, Go-to-market planning and execution, 360 GTM and brand plans, Consumer insight translation, Channel partnership, Brand affinity, Acquisition, Retention. Serve as the day-to-day brand steward, ensuring our brand shows up consistently and distinctively across every consumer touchpoint. Lead go-to-market planning and execution for product launches, including positioning, full-funnel messaging, and 360 integrated marketing plans”
What You'll Achieve.
Drive results; Drive awareness, trial, and loyalty; Drive brand affinity, acquisition, and retention; Continuously sharpen our approach
Industry & Context.
Ability to solve problems both independently and as part of a team
Working 2-3 days in office in Austin, TX
What They're Looking For.
Must Have
Bachelor's Degree required, 4–6 years of experience in a Brand Management or equivalent marketing role, ideally in CPG industry, Proven track record of leading GTM efforts across product launches, building 360 GTM and brand plans with cross-functional partners, and communicating benefits and positioning across the marketing funnel, Experience working in a primarily DTC business, with comfort operating omnichannel (DTC, Amazon, retail) and partnering closely with channel leads, social, events, and partnerships teams, Demonstrated ability to translate consumer insights into marketing activations that resonate and drive results, organizational and project management skills, with the ability to manage multiple projects and timelines with a sense of urgency and accuracy, communication, cross-collaboration, and interpersonal skills, with the ability to solve problems both independently and as part of a team, Proactive self-starter who takes ownership, brings high initiative and passion, and thrives in a fast-paced, scrappy, results-oriented start-up environment
What You'll Do.
Serve as the day-to-day brand steward
ensuring our brand shows up consistently and distinctively across every consumer touchpoint
Lead go-to-market planning and execution for product launches
including positioning
full-funnel messaging
and 360 integrated marketing plans
Develop and execute 360 GTM and brand plans in partnership with cross-functional teams across creative
Translate consumer insights into a clear understanding of who our consumer is
and turn that understanding into marketing activations that drive awareness
Partner closely with DTC
and retail channel leads to bring brand and product stories to life in a way that’s tailored to each channel while staying true to the brand
Collaborate with social
and partnerships teams to extend the brand into culturally relevant moments and experiences
Support the development and execution of product partnerships that drive brand affinity
Communicate brand and launch performance
and priorities to channel leads and other cross-functional partners
Use consumer insights
and performance metrics to inform decision-making and continuously sharpen our approach
How You'll Work.
Team & Collaboration
Develop and execute 360 GTM and brand plans in partnership with cross-functional teams across creative, channel, social, events, and partnerships; Partner closely with DTC, Amazon, and retail channel leads to bring brand and product stories to life in a way that’s tailored to each channel while staying true to the brand; Collaborate with social, events, and partnerships teams to extend the brand into culturally relevant moments and experiences; Communicate brand and launch performance, learnings, and priorities to channel leads and other cross-functional partners; Ability to solve problems both independently and as part of a team
Communication Scope
Communication skills; Cross-collaboration skills; Interpersonal skills
Process & Methodology
Ability to manage multiple projects and timelines with a sense of urgency and accuracy
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