Dr Reddy's Laboratories Limited
Pharma
BrandManager
“Brand Manager at Dr Reddy's Laboratories Limited. Skills: Brand strategy, Customer acquisition, Campaign management, Growth metrics. Lead therapeutic area portfolio. Drive launch and market leadership”
What You'll Achieve.
Achieve market leadership; Achieve revenue growth; Meet sales targets; Meet market share targets
Industry & Context.
Analytical skills; Strategic thinking; Synthesizing insights
What They're Looking For.
Must Have
Bachelor's degree in Science, Bachelor's degree in Marketing, Bachelor's degree in Business, Master's degree in Science, Master's degree in Marketing, Master's degree in Business, 2 years experience in product management, Prior experience in Oncology portfolio, Prior experience in Haematology portfolio
Nice to Have
Experience in healthcare, Experience in pharmaceutics, Experience in marketing multinational company
What You'll Do.
Lead therapeutic area portfolio
Drive launch and market leadership
Develop marketing insights
Maintain understanding of customer perspectives
Engage with healthcare providers
Engage with stakeholders
Develop portfolio aligning brands
Enable sales team to meet targets
Lead design of multi-channel marketing
Lead implementation of multi-channel marketing
Use innovative tactics
Strengthen marketing campaigns
Improve multi-stakeholder engagements
Customize content for CLM
Manage promotional budget
Optimize channel mix strategies
Advise on optimal use of channels
Ensure Brand Story is used
Manage engagements of key opinion leaders
Manage engagements of HCPs
Ensure flawless execution of marketing initiatives
Support cross-functional team
Lead digital listening
Lead new channel research
Synthesize cross-stakeholder insights
Form marketing perspective
Coordinate market research
Execute market research
Inform Brand Planning
Inform Patient Journey
Provide product training
Conduct role play sessions
Enhance product knowledge
Enhance effective selling
Collaborate with sales
Collaborate with regulatory
Collaborate with market access
Collaborate with finance
Collaborate with business development
Develop integrated marketing campaigns
Identify new potential generics products
Support product listing with institutions
How You'll Work.
Team & Collaboration
Cross-functional teams; Sales teams; Regulatory teams; Market access teams; Finance teams; Business development teams; COE teams; In-Field Teams
Communication Scope
Presentation skills; Cross functional skills; Influencing skills
Process & Methodology
Brand plan development, Integrated brand plans
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