BrandManager

At Dr Reddy's "Good Health Can't Wait" By joining Dr Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, ready to make a difference for their community and every community. Job Summary Brand Manager will be responsible for leading the assigned therapeutic area portfolio and drive for launch and subsequent market leadership and revenue growth of assigned brands. The role involves collaborating with multiple commercial operations teams for the development of strategy, creative and execution plans, product support and sales execution. The responsibilities will include operating within the organisational business code of conduct, policies and all applicable laws and regulations. Roles & Responsibilities * Develop robust marketing insights for the Brand Plan with a patient-centric focus. * Maintain an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders. * Develop portfolio (non-oncology port) aligning the brands and enabling the sales team to meet sales/market share targets. * Lead the design and implementation of multi-channel marketing initiatives, using innovative tactics to strengthen marketing campaigns, improve multi-stakeholder engagements, and customize content for the CLM. * Manage the promotional budget to optimize channel mix strategies for all marketing initiatives and cross-functional campaigns. * Advise others on the optimal use of channels to ensure the Brand Story is consistently used/referenced and brought to life by Brand and In-Field Teams. * Effectively manage engagements of key opinion leaders and HCPs (Health Care Professionals). * Actively ensure flawless execution of marketing initiatives by the Infield