AstraZeneca

Healthcare

BrandManager

Belgium FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Brand Manager at AstraZeneca. Skills: Brand management, Marketing strategy, Commercial delivery. Drive brand commercialisation. Develop local marketing strategy”

What You'll Achieve.

Delivering budgeted—or above—sales growth; Ensure both short-term performance and long-term brand success

Industry & Context.

Healthcare

What They're Looking For.

Must Have

Master's degree in a Scientific discipline with business/marketing affinity or a Master's degree in Business with scientific affinity, Proven brand management experience, Experience managing complex, cross-functional projects, Fluency in English, Dutch and/or French

Nice to Have

People management or coaching experience, Sales experience, Experience in pharmaceutical product development and commercialisation in Belgium & Luxembourg, Understanding of the BeLux healthcare environment, Experience with market research, forecasting, and insight generation, Product launch experience

What You'll Do.

Drive brand commercialisation

Develop local marketing strategy

Translate global brand direction

Deliver budgeted sales growth

Lead brand vision cross-functionally

Ensure short-term performance

Ensure long-term brand success

Develop locally relevant brand plans

Develop messaging and tactical initiatives

Own P&L responsibility

Act as competitor expert

Synthesise market insights

Embed customer understanding

Maximise use of channels

Develop promotional materials

Lead cross-functional Brand Team

Drive engagement and collaboration

Partner with Sales teams

Provide brand training

Provide brand education

Coach and develop direct reports

Ensure compliance with policies

Ensure compliance with regulations

How You'll Work.

Team & Collaboration

Work closely with Sales, Medical, Market Access, and Global teams; Lead and align the cross-functional Brand Team, driving engagement and collaboration; Partner closely with Sales teams to ensure campaign understanding, effective execution, and feedback integration; Provide brand training and education to the field force and customer-facing teams

Process & Methodology

Experience managing complex, cross-functional projects, project management and stakeholder influence skills

Full Job Description

About the Role We are looking for an experienced **Brand Manager** to drive the national commercialisation of a key brand portfolio. This role is responsible for developing and executing the local marketing strategy, translating global brand direction into impactful local plans, and delivering budgeted—or above—sales growth. You will lead the brand vision cross-functionally, work closely with Sales, Medical, Market Access, and Global teams, and coach two direct reports. Success in this role requires strong strategic thinking, customer-centricity, and the ability to adapt rapidly in a dynamic healthcare environment. Key Responsibilities **Brand Strategy & Commercial Delivery** * Lead and champion the brand internally and externally to ensure both short-term performance and long-term brand success * Translate global brand strategy into locally relevant brand plans, messaging, and tactical initiatives * Continuously optimise the brand plan in response to changing market, competitive, and customer dynamics * Own full P&L responsibility for assigned brand(s) **Customer & Market Insight** * Act as the brand, market, and competitor expert * Synthesise qualitative and quantitative insights from market research, field input, and performance data to inform decision-making * Embed deep customer understanding into all marketing activities **Omnichannel Marketing** * Maximise the use of digital, print, and face-to-face channels through strong cross-functional collaboration * Develop impactful promotional materials and campaigns aligned to brand strategy **Cross-Functional Leadership** * Lead and align the cross-functional Brand Team, driving engagement and collaboration * Partner closely with Sales teams to ensure campaign understanding, effective execution, and feedback integration * Provide brand training and education to the field force and customer-facing teams **People Leadership** * Coach and develop two direct reports * Foster a high-performing, collaborative team culture

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