AstraZeneca
Healthcare
BrandManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Brand Manager at AstraZeneca. Skills: Brand management, Marketing strategy, Commercial delivery. Drive brand commercialisation. Develop local marketing strategy”
What You'll Achieve.
Delivering budgeted—or above—sales growth; Ensure both short-term performance and long-term brand success
Industry & Context.
What They're Looking For.
Must Have
Master's degree in a Scientific discipline with business/marketing affinity or a Master's degree in Business with scientific affinity, Proven brand management experience, Experience managing complex, cross-functional projects, Fluency in English, Dutch and/or French
Nice to Have
People management or coaching experience, Sales experience, Experience in pharmaceutical product development and commercialisation in Belgium & Luxembourg, Understanding of the BeLux healthcare environment, Experience with market research, forecasting, and insight generation, Product launch experience
What You'll Do.
Drive brand commercialisation
Develop local marketing strategy
Translate global brand direction
Deliver budgeted sales growth
Lead brand vision cross-functionally
Ensure short-term performance
Ensure long-term brand success
Develop locally relevant brand plans
Develop messaging and tactical initiatives
Own P&L responsibility
Act as competitor expert
Synthesise market insights
Embed customer understanding
Maximise use of channels
Develop promotional materials
Lead cross-functional Brand Team
Drive engagement and collaboration
Partner with Sales teams
Provide brand training
Provide brand education
Coach and develop direct reports
Ensure compliance with policies
Ensure compliance with regulations
How You'll Work.
Team & Collaboration
Work closely with Sales, Medical, Market Access, and Global teams; Lead and align the cross-functional Brand Team, driving engagement and collaboration; Partner closely with Sales teams to ensure campaign understanding, effective execution, and feedback integration; Provide brand training and education to the field force and customer-facing teams
Process & Methodology
Experience managing complex, cross-functional projects, project management and stakeholder influence skills
Full Job Description
About the Role We are looking for an experienced **Brand Manager** to drive the national commercialisation of a key brand portfolio. This role is responsible for developing and executing the local marketing strategy, translating global brand direction into impactful local plans, and delivering budgeted—or above—sales growth. You will lead the brand vision cross-functionally, work closely with Sales, Medical, Market Access, and Global teams, and coach two direct reports. Success in this role requires strong strategic thinking, customer-centricity, and the ability to adapt rapidly in a dynamic healthcare environment. Key Responsibilities **Brand Strategy & Commercial Delivery** * Lead and champion the brand internally and externally to ensure both short-term performance and long-term brand success * Translate global brand strategy into locally relevant brand plans, messaging, and tactical initiatives * Continuously optimise the brand plan in response to changing market, competitive, and customer dynamics * Own full P&L responsibility for assigned brand(s) **Customer & Market Insight** * Act as the brand, market, and competitor expert * Synthesise qualitative and quantitative insights from market research, field input, and performance data to inform decision-making * Embed deep customer understanding into all marketing activities **Omnichannel Marketing** * Maximise the use of digital, print, and face-to-face channels through strong cross-functional collaboration * Develop impactful promotional materials and campaigns aligned to brand strategy **Cross-Functional Leadership** * Lead and align the cross-functional Brand Team, driving engagement and collaboration * Partner closely with Sales teams to ensure campaign understanding, effective execution, and feedback integration * Provide brand training and education to the field force and customer-facing teams **People Leadership** * Coach and develop two direct reports * Foster a high-performing, collaborative team culture
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