SoFi
Financial Services
BrandDirector,SocialStrategy
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“Brand Director, Social Strategy at SoFi. Lead and evolve SoFi’s organic social strategy. Develop social concepts and content systems”
What You'll Achieve.
Building awareness; Making SoFi a household name; Driving long-term brand equity; Turn momentum into awareness, consideration, and brand love
Industry & Context.
Analytical mindset; Performance insights
What They're Looking For.
Must Have
8+ years in social media, creator marketing or brand strategy, Deep understanding of platform behavior and internet culture, Proven experience building social strategies that drive measurable brand impact, Ability to leverage AI as a creative and operational force multiplier, Ability to move seamlessly between strategy and execution, Experience operating in fast-paced, highly collaborative environments, Analytical mindset and comfort using performance data to guide decisions, Excellent communication and presentation skills, High standards, taste, and a bias toward action
Nice to Have
Experience in fintech, sports, media, or culturally relevant brands, Experience activating around sports, live events, or creator partnerships, Hands-on content development and platform publishing experience
What You'll Do.
Lead and evolve SoFi’s organic social strategy
Develop social concepts and content systems
Identify emerging trends
and platform opportunities
Build content that flexes across campaigns
Partner closely with SoFi’s Content team and brand
Create and distribute social-first educational content
Translate data and platform insights into actionable creative
Help shape SoFi’s voice
Lead real-time social moments
Manage and mentor a small social team
How You'll Work.
Team & Collaboration
Internal creative teams; SoFi’s Content team; Brand journalists; Brand; Sports marketing; Creative; Legal/compliance; Leadership teams
Communication Scope
Presentation skills
Full Job Description
Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The role Help Build the Next Iconic Financial Brand Social is where brands earn relevance through culture, speed, creativity, and trust. SoFi is looking for a Brand Director, Social Strategy to help lead the next era of our social brand presence — building breakthrough strategies, developing platform-native content, and shaping how millions of people experience SoFi online. This person will play a critical role in building awareness, making SoFi a household name, and driving long-term brand equity through social-first storytelling, cultural relevance, and best-in-class execution across platforms. This role is for someone who understands both internet culture and brand building. Someone who can present a strategic vision to senior leadership, then jump into the feed and execute. Someone equally comfortable developing highly produced campaigns and scrappy content that cuts through because it feels native to the platform. We’re at a critical moment in growth. Our opportunity is massive across sports, creators, partnerships, live events, and social platforms and we need a leader who can help turn that momentum into awareness, consideration, and brand love. You’ll lead a small, high-impact team responsible for: Building social strategies that break through Leveraging member data and social trends to drive social
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