Green Thumb
cannabis
BrandDirector
Neural analysis suggests this role is
optimal for Senior candidates.
“Brand Director at Green Thumb. Skills: Brand marketing, Go-to-market strategy, Campaign management, Budget ownership. Lead development of all national campaigns and activations. Manage development and execution of omni-channel marketing campaigns”
Industry & Context.
Keen judgement; Common sense; Resourcefulness; Analytical and commercially minded
Ability to travel up to 30%, 2 days in office are required, Travel up to 30%
What They're Looking For.
Must Have
5+ years of progressive marketing and/or brand management experience in Retail, Restaurant, Hospitality or CPG industries, 2+ years paid media strategy and accountable for a budget, Must demonstrate an ability to adapt to fast paced, highly dynamic business environments, Must be able to thrive in a highly matrixed organization constantly adapting to shifting industry and organizational business needs, Must understand and comply with the rules, regulations, policies, and procedures of GTI, Must have a solid understanding, or passion to further your understanding and knowledge of Marijuana laws, rules and regulations, Must pass any and all required background checks, Must be and remain compliant with all legal or company regulations for working in the cannabis industry, Must possess valid driver’s license, Must be a minimum of 21 years of age, Must be approved by state badging agency to work in cannabis industry
Nice to Have
Master's degree preferred in relevant field (Marketing, Business, Management, etc.), Shopper marketing or multi-unit expertise leading direct to consumer revenue generation programming a plus, Start-up experience is ideal, but not required
What You'll Do.
Lead development of all national campaigns and activations
Manage development and execution of omni-channel marketing campaigns
Support regional teams with commercial strategies
loyalty and blog marketing programs
Manage creation of national communications
Own the national promotional calendar
Drive national activation awareness and traffic
Lead marketing national activation budgeting process
Own RISE brand marketing budget
Develop internal communications
Lead the in-store communications customer journey
Lead communication strategies for in-store touchpoints
Lead marketing for strategic initiatives
How You'll Work.
Team & Collaboration
Work cross-functionally with Retail Operations, Store Development, Visual Merchandising, Compliance, Revenue, Commercial and E-Commerce teams; Work with key stakeholders; Work with cross-functional partners; Works cross-functionally with eCommerce team; Working with the RISE Creative Team and internal cross-functional teams; Coordinating with cross-functional teams; Working with internal and external public relations, media planning and social media teams; Partnering with cross-functional and local teams
Communication Scope
Superior verbal and written communications skills; Manage up as well as you can down; Distilling complex ideas and recommendations into clearly understood narratives
Process & Methodology
Concrete experience managing complex projects and programs, Ability to flex between high-level strategic thinking and tactical project management
Full Job Description
The Role Within the fast growing and everchanging cannabis industry, RISE has emerged as one of the industry’s premier leaders in the retail dispensary landscape. With over 100 open locations and plans to scale well beyond, we are in growth mode and looking for a strong leader for the RISE Brand Team. You will lead crucial business priorities for the RISE Retail brand. To successfully accomplish these priorities you will work cross-functionally with Retail Operations, Store Development, Visual Merchandising, Compliance, Revenue, Commercial and E-Commerce teams. You will lead all aspects of National Go-To-Market plans, including creative development, compliance approvals, printing and fulfillment, training and post-launch analysis. The role requires a passion for understanding the shopper journey and a passion for developing best in marketing plans that translate into meaningful commercial impact, new customers for RISE, and a growing community of brand fans. You need to be able to work in a constantly changing, fast-paced environment with a will-get-it-done-no-matter-the-obstacles attitude, tracking every detail along the way (we are a highly regulated industry). At GTI, the parent company of RISE, we move fast, fail forward and embrace the rapid pace of change. We face new challenges daily but celebrate wins as we work together to lead this brand-new industry with integrity, high quality and a people-first culture. This is a hybrid role based out of out Chicago HQ office (River North). 2 days in office are required. Ability to travel up to 30%. Responsibilities Working with key stakeholders, you will lead the development of all national campaigns and activations. Including the development of all campaign assets for all channels, working with cross-functional partners to make sure that assets meet channel needs Manages the development and execution of ROI driven omni-channel marketing campaigns that drive increased traffic, new shopper acquisition and other KPIs as
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