Canals
SaaS
BrandDesigner
Neural analysis suggests this role is
optimal for Senior candidates.
“Brand Designer at Canals. Skills: Brand design, Visual identity, Design systems. Own and evolve Canals brand. Expand visual identity”
Industry & Context.
What They're Looking For.
Must Have
5+ years brand design experience, B2B SaaS company experience, Agency experience serving B2B SaaS clients, Experience owning and evolving visual identity, Proven ability to art direct external agencies, Experience building brand guidelines, Experience building design systems, Experience building self-serve asset libraries, Proficiency in Figma, Proficiency in Adobe Creative Suite, Excellent collaboration skills
Nice to Have
Startup environment experience, Fast-paced environment experience
What You'll Do.
Own and evolve Canals brand
Expand visual identity
Refine visual identity
Design sales collateral
Design trade show booths
Design branded merchandise
Art direct external partners
Manage external partners
Develop brand guidelines
Maintain brand guidelines
Develop asset libraries
Maintain asset libraries
Build self-serve design systems
Build self-serve templates
Transform product screenshots into visuals
Transform UI into visuals
Serve as brand resource
Manage multiple projects
How You'll Work.
Team & Collaboration
Marketing stakeholders; Product stakeholders; Sales stakeholders; Marketers; PMs; Non-designers
Full Job Description
ABOUT CANALS Canals builds software for wholesale distributors, helping them operate more efficiently through automation and AI. Our customers are the companies responsible for moving the materials that power the real economy; electrical supplies, plumbing products, roofing materials, HVAC equipment, and more. Every day, thousands of people rely on Canals to help process orders, manage purchasing, handle accounts payable, and streamline critical business workflows. We're a profitable, rapidly growing company with a team of roughly 100 people distributed across North and South America. We care deeply about building great products, hiring exceptional people, and creating an environment where talented individuals can do the best work of their careers. The Opportunity You'll be the first Brand Designer at Canals, owning the visual expression of our brand across every channel and touchpoint. We have a defined brand identity that's ready to be expanded, refined, and brought to life consistently — from our website and digital campaigns to trade show booths, event signage, and branded merchandise. In this role, you'll be the steward of how Canals looks and feels to the world. You'll work closely with stakeholders across the company, including Marketing, Product, and Sales, to ensure our brand shows up with quality and consistency. What You'll Do - Own and evolve the Canals brand, expanding and refining our visual identity as the company grows - Design across a wide range of channels and formats: website, digital ads, email, social, sales collateral, trade show booths, event signage, branded merchandise, and more - Art direct and manage external creative partners and agencies - Develop and maintain brand guidelines, templates, and asset libraries that enable the broader team to work on-brand without you in the room - Build self-serve design systems and templates that empower non-designers to work on-brand independently - Transform product screenshots and UI into polished, st
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