Max Mara Fashion Group
Fashion
BrandCRMAnalyst
“Brand CRM Analyst at Max Mara Fashion Group. Skills: Customer data management, Data analysis, Statistical analysis, Data visualization. Support customer data management and analytics activities. Implement guidelines of the Corporate CRM Director”
What You'll Achieve.
Measure consumer engagement, acquisition and retention processes
Industry & Context.
Data-driven insights; Data-driven Brand CRM policies
What They're Looking For.
Must Have
01 Takes care of the data analysis, Analyzes and profiles the interaction and purchasing behavior, Reviews the data in order to guarantee its quality, Verifies the data governance and usability, Ensures that the Customer Strategy targets, Adopts a project management oriented approach, Bachelor o Master's Degree in Statistics o Economics, Good English knowledge (B2 level), Advanced proficiency of BI tools such as Excel (mandatory)
Nice to Have
Previous experience on similar roles (plus), Advanced proficiency of BI tools such as Tableau (plus)
What You'll Do.
Support customer data management and analytics activities
Implement guidelines of the Corporate CRM Director
Implement construction of a centralized customer database
Bring out interesting data-driven insights
Implement effective data-driven Brand CRM policies
Support and management of the customer database
Contribute to the definition of the data collection
Analyze and profile the interaction and purchasing behavior
Review the data in order to guarantee its
Verify the data governance and usability
Take care of training activities towards Brand CRMs
Define standard metrics and KPIs
Measure consumer engagement
acquisition and retention processes
Promote new consumer analysis metrics
Develop strategic thinking on data visualization issues
Promote understanding of the behavioral clusters
Interact with the various Brand CRM Supervisors
Share the results obtained
Provide benchmarks of the Group Brands and the
Ensure that the Customer Strategy targets
Ensure the actions of the Customer Interaction Plan
Independently manages parts of assigned Corporate CRM projects
and unforeseen issues
Supervise the assigned projects in the post go
Promote the development of role learning
adopt and develop the use of digital
Adopt significant behaviors and promote operational/cultural actions for
How You'll Work.
Team & Collaboration
Interacts with the various Brand CRM Supervisors; Team and digital activities; Relations with internal and external interlocutors
Communication Scope
Share the results obtained; Providing benchmarks
Process & Methodology
Project management oriented approach, Manage Corporate CRM projects
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