Frontify
Brand Marketing
BrandCreativeCopywriter
Neural analysis suggests this role is
optimal for Senior candidates.
“Brand Creative Copywriter at Frontify. Skills: Brand strategy, Creative copywriting, Messaging development, Content creation. Define brand orchestration point of view. Sharpen brand orchestration point of view”
Industry & Context.
Audience insights; Competitive observations
Work on-site London twice a week
What They're Looking For.
Must Have
6+ years B2B brand copywriting, 6+ years creative strategy, 6+ years messaging, 6+ years content strategy, 6+ years integrated marketing, Developed brand messaging, Developed campaign platforms, Developed social concepts, Developed webinar content, Developed thought leadership programs, Understand marketers, Understand brand leaders, Understand creative teams, Turn complex concepts into language, Develop a point of view, Combine strategic thinking, Combine hands-on execution, Move from idea to copy, Social writing skills, Create content for B2B channels, Build messaging frameworks, Build content pillars, Build repeatable creative systems, Curious about AI, Understand brand foundations, Understand governance, Understand human judgment
Nice to Have
B2B SaaS experience, Brand management experience, Creative operations experience, Marketing technology experience
What You'll Do.
Define brand orchestration point of view
Sharpen brand orchestration point of view
Define AI point of view
Sharpen AI point of view
Define governance point of view
Sharpen governance point of view
Define creative quality point of view
Sharpen creative quality point of view
Define brand management future point of view
Sharpen brand management future point of view
Translate strategic priorities into messaging
Develop campaign narratives
Develop social content
Develop webinar storylines
Develop launch messaging
Develop editorial angles
Develop brand storytelling concepts
Write content for brand channels
Write content for marketing channels
Build messaging systems
Build content pillars
Build repeatable frameworks
Partner with Product Marketing
Partner with Partnerships
Partner with Creative Studio
Shape ideas before execution
Bring proactive thinking
Develop distinctive brand voice
Develop confident brand voice
Avoid generic B2B SaaS language
Maintain human judgment
Maintain strategic control
How You'll Work.
Team & Collaboration
Creative space teams; Product Marketing; Sales; Partnerships; Creative Studio
Communication Scope
Webinar storylines; Launch messaging; Event themes; Editorial angles; Brand storytelling
Full Job Description
## Description We're all about helping brands turn ideas into impact. Frontify’s brand platform transforms how teams organize digital assets, collaborate on projects, and create engaging campaigns. Our people empower thousands of marketers and designers — including teams at Uber, Microsoft, Volkswagen, and Telefónica — to build engaging brands. With headquarters in St. Gallen, Switzerland, and offices in London and New York City, we share a vibrant culture built on creativity, collaboration, inclusion, and joy. And we’re on the lookout for new team members to share our vision. If you’re ready for a brand-new adventure, keep reading! Your team Your new team is a committed, collaborative, and innovative bunch. They’re designers, brand managers, content managers, and everyone who’s involved in the creative space – a group from more than seven different countries. They enjoy working together to create and evolve a well-loved product but always keep room for new ideas and approaches. Outside of work, they're a community of parents, gamers, bookworms, adrenaline junkies, and so much more. ## Your responsibilities ● You'll help define and sharpen Frontify's point of view on brand orchestration, AI, governance, creative quality, and the future of brand management. ● You'll translate strategic priorities into clear, ownable messaging that works across multiple channels and audiences. ● You'll develop campaign narratives, social content, webinar storylines, launch messaging, event themes, editorial angles, and brand storytelling concepts. ● You'll write the content that brings those ideas to life across key brand and marketing channels. ● You'll build messaging systems, content pillars, social formats, and repeatable frameworks that help Frontify show up consistently over time. ● You'll partner closely with Product Marketing, Sales, Partnerships, and our Creative Studio to shape ideas before execution. ● You'll bring proactive thinking to the team through new perspectives, a
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