Persado
Financial Services
BrandContentStrategist(FinancialServices)
“Brand Content Strategist (Financial Services) at Persado. Skills: Content strategy, Copywriting, Performance analysis, Client collaboration. Develop brand-aligned, multi-channel marketing content. Design and execute A/B and multivariate tests”
What You'll Achieve.
Drive real business results; Ensure customer KPIs are met
Industry & Context.
Sharp analytical mind; Performance analysis; Strategic recommendations
Must be able to work CST hours
What They're Looking For.
Must Have
2-4 years of experience in copywriting, content strategy, or content marketing, Ability to embrace brand voice for a variety of customers, Ability to work across disciplines—writing, strategy, analytics, and technology, Data-driven mindset and curiosity for what drives customer engagement, Excellent written and verbal communication skills, Time management and organizational ability to manage multiple campaigns under tight deadlines, Comfort working both independently and collaboratively with internal teams and clients, Proficiency with Microsoft Office Excel and G suite
Nice to Have
Experience working with clients and/or presenting information to key stakeholders, Experience with A or multivariate testing, Previous work at a creative agency, Experience with content management systems, HTML, graphic design and email platforms
What You'll Do.
Develop brand-aligned
multi-channel marketing content
Design and execute A/B and multivariate tests
Analyze performance data
Present actionable insights and strategic recommendations
Collaborate with clients on testing strategies
Ensure campaigns are delivered effectively
Align with business objectives
How You'll Work.
Team & Collaboration
Collaborate with clients to align on testing strategies, campaign objectives, brand voice, and long-term content goals; Work alongside the rest of the Operations team, Customer Success, and Data Science teams; Comfort working collaboratively with internal teams and clients
Communication Scope
Excellent written and verbal communication skills
Process & Methodology
Manage multiple campaigns under tight deadlines
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