More Nutrition

Health, Fitness, and Nutrition

Brand&CommunicationsDirector(gn)

€115–165k ~AI est. Hamburg, Germany FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Brand & Communications Director (gn) at More Nutrition. Skills: Brand strategy, Brand positioning, Communication strategy, Campaign management. Define brand positioning. Evolve brand positioning”

What You'll Achieve.

Deliver outstanding business results; Maximize business impact; Maximize ROI; Make More Nutrition a billion Euro brand

Industry & Context.

Health, Fitness, and Nutrition

What They're Looking For.

Must Have

10+ years international brand marketing experience, 10+ years communications experience, Proven track record building consumer brands, Led development of large-scale brand platforms, Led development of communication architectures, Led development of integrated campaigns, Experience driving brand redesigns, Experience driving visual identity systems, Experience driving packaging strategies, Led and inspired in-house creative teams, Led and inspired external agencies, Expertise in digital-first brand building, Expertise in social brand building, Expertise in influencer brand building, Expertise in content brand building, Expertise in e-commerce brand building, German fluent, English fluent

Nice to Have

FMCG experience, Fast-moving consumer environments experience

What You'll Do.

Define brand positioning

Evolve brand positioning

Define brand architecture

Evolve brand architecture

Define visual identity

Evolve visual identity

Define communication strategy

Evolve communication strategy

Act as guardian of the brand

Ensure consistency across campaigns

Ensure consistency across content

Ensure consistency across packaging

Ensure consistency across digital experiences

Ensure consistency across consumer touchpoints

Lead development of integrated communication platforms

Lead development of brand campaigns

Drive long-term brand equity

Shape consumer-centric communication strategies

Define target audiences

Define activation plans

Define channel-specific approaches

Oversee evolution of visual identity

Oversee evolution of packaging ecosystem

Ensure distinctive brand experience

Lead internal creative teams

Develop internal brand teams

Manage external agencies

Manage production partners

Deliver best-in-class creative work

Collaborate with Product teams

Collaborate with DTC teams

Collaborate with International teams

Collaborate with Local Marketing teams

Create seamless consumer journeys

Create integrated brand experiences

Own brand performance tracking

Own campaign effectiveness measurement

Own marketing investment allocation

Maximize business impact

How You'll Work.

Team & Collaboration

Cross-functional teams; Product teams; DTC teams; International teams; Local Marketing teams; Internal creative teams; External agencies

Communication Scope

Brand communication; Integrated communication

Full Job Description

Start: Immediately | Level: Director | Location: Hamburg, hybrid| Type: Full time (40h/week) We are looking for an experienced Brand & Communications Director (gn) at More Nutrition to shape the future of one of the most exciting brands in the health, fitness, and nutrition space. In this role, you will own the brand strategy, positioning, and communication ecosystem across all categories, channels, and markets. You will act as the guardian of the brand, ensuring consistency across every touchpoint while driving awareness, consideration, and long-term brand equity. You combine strategic brand leadership with hands-on execution. You know how to build iconic consumer brands, develop impactful communication platforms, and lead cross-functional teams to deliver outstanding business results. This is a hybrid role that requires regular (bi-weekly) on-site collaboration at our Hamburg headquarters. Your Mission You define and evolve our brand positioning, brand architecture, visual identity, and communication strategy across all categories, channels, and markets You act as the guardian of the brand, ensuring consistency and excellence across campaigns, content, packaging, digital experiences, and consumer touchpoints You lead the development of integrated communication platforms and brand campaigns that drive awareness, consideration, and long-term brand equity You shape consumer-centric communication strategies by defining target audiences, key messages, activation plans, and channel-specific approaches You oversee the evolution of our visual identity and packaging ecosystem, ensuring a consistent and distinctive brand experience across the portfolio You lead and develop internal creative and brand teams while managing external agencies and production partners to deliver best-in-class creative work You collaborate closely with Product, DTC, International, and Local Marketing teams to create seamless consumer journeys and integrated brand experiences You own brand performa

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