More Nutrition
Health, Fitness, and Nutrition
Brand&CommunicationsDirector(gn)
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“Brand & Communications Director (gn) at More Nutrition. Skills: Brand strategy, Brand positioning, Communication strategy, Campaign management. Define brand positioning. Evolve brand positioning”
What You'll Achieve.
Deliver outstanding business results; Maximize business impact; Maximize ROI; Make More Nutrition a billion Euro brand
Industry & Context.
What They're Looking For.
Must Have
10+ years international brand marketing experience, 10+ years communications experience, Proven track record building consumer brands, Led development of large-scale brand platforms, Led development of communication architectures, Led development of integrated campaigns, Experience driving brand redesigns, Experience driving visual identity systems, Experience driving packaging strategies, Led and inspired in-house creative teams, Led and inspired external agencies, Expertise in digital-first brand building, Expertise in social brand building, Expertise in influencer brand building, Expertise in content brand building, Expertise in e-commerce brand building, German fluent, English fluent
Nice to Have
FMCG experience, Fast-moving consumer environments experience
What You'll Do.
Define brand positioning
Evolve brand positioning
Define brand architecture
Evolve brand architecture
Define visual identity
Evolve visual identity
Define communication strategy
Evolve communication strategy
Act as guardian of the brand
Ensure consistency across campaigns
Ensure consistency across content
Ensure consistency across packaging
Ensure consistency across digital experiences
Ensure consistency across consumer touchpoints
Lead development of integrated communication platforms
Lead development of brand campaigns
Drive long-term brand equity
Shape consumer-centric communication strategies
Define target audiences
Define activation plans
Define channel-specific approaches
Oversee evolution of visual identity
Oversee evolution of packaging ecosystem
Ensure distinctive brand experience
Lead internal creative teams
Develop internal brand teams
Manage external agencies
Manage production partners
Deliver best-in-class creative work
Collaborate with Product teams
Collaborate with DTC teams
Collaborate with International teams
Collaborate with Local Marketing teams
Create seamless consumer journeys
Create integrated brand experiences
Own brand performance tracking
Own campaign effectiveness measurement
Own marketing investment allocation
Maximize business impact
How You'll Work.
Team & Collaboration
Cross-functional teams; Product teams; DTC teams; International teams; Local Marketing teams; Internal creative teams; External agencies
Communication Scope
Brand communication; Integrated communication
Full Job Description
Start: Immediately | Level: Director | Location: Hamburg, hybrid| Type: Full time (40h/week) We are looking for an experienced Brand & Communications Director (gn) at More Nutrition to shape the future of one of the most exciting brands in the health, fitness, and nutrition space. In this role, you will own the brand strategy, positioning, and communication ecosystem across all categories, channels, and markets. You will act as the guardian of the brand, ensuring consistency across every touchpoint while driving awareness, consideration, and long-term brand equity. You combine strategic brand leadership with hands-on execution. You know how to build iconic consumer brands, develop impactful communication platforms, and lead cross-functional teams to deliver outstanding business results. This is a hybrid role that requires regular (bi-weekly) on-site collaboration at our Hamburg headquarters. Your Mission You define and evolve our brand positioning, brand architecture, visual identity, and communication strategy across all categories, channels, and markets You act as the guardian of the brand, ensuring consistency and excellence across campaigns, content, packaging, digital experiences, and consumer touchpoints You lead the development of integrated communication platforms and brand campaigns that drive awareness, consideration, and long-term brand equity You shape consumer-centric communication strategies by defining target audiences, key messages, activation plans, and channel-specific approaches You oversee the evolution of our visual identity and packaging ecosystem, ensuring a consistent and distinctive brand experience across the portfolio You lead and develop internal creative and brand teams while managing external agencies and production partners to deliver best-in-class creative work You collaborate closely with Product, DTC, International, and Local Marketing teams to create seamless consumer journeys and integrated brand experiences You own brand performa
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