CloudWalk
Fintech
BrandAwarenessSpecialistIntegratedCampaigns
“Brand Awareness Specialist - Integrated Campaigns at CloudWalk. Skills: Brand awareness, Integrated campaigns, Campaign management, Brand strategy. Lead planning of campaigns. Lead execution of campaigns”
What You'll Achieve.
High-impact awareness campaigns; Measurable campaign impact
Industry & Context.
See gaps before problems; Challenge weak briefs
What They're Looking For.
Must Have
7+ years of experience, Fluent English, Fluent Portuguese, Proven experience leading 360° marketing campaigns, Understanding of awareness campaigns, Understanding of brand building, Understanding of storytelling, Understanding of channel strategy, Understanding of campaign measurement, Experience translating priorities into briefs, Experience translating priorities into launch plans, Experience translating priorities into timelines, Experience translating priorities into deliverables, Ability to connect strategy and execution, Stakeholder management skills, High ownership, Autonomy, Operational discipline, Ability to work closely with partners, Instinct for campaign relevance, Instinct for campaign clarity, Instinct for campaign effectiveness, Comfort working in fast-paced startup environment
Nice to Have
Experience in tech, Experience in fintech, Experience in payments, Experience in SaaS, Experience in AI, Experience in fast-growth companies, Experience with global campaigns, Experience with multi-market campaigns, Familiarity with brand lift, Familiarity with reach, Familiarity with frequency, Familiarity with share of voice, Familiarity with brand search, Familiarity with awareness measurement, Experience working with agencies, Experience with executive-level stakeholders, Background in strategy, Background in hands-on execution
What You'll Do.
Lead planning of campaigns
Lead execution of campaigns
Turn brand strategy into briefs
Turn business priorities into briefs
Turn brand strategy into timelines
Turn business priorities into timelines
Turn brand strategy into workflows
Turn business priorities into workflows
Turn brand strategy into launch plans
Turn business priorities into launch plans
Coordinate cross-functional workstreams
Ensure campaign objective clarity
Ensure campaign audience clarity
Ensure campaign message clarity
Ensure campaign channel strategy clarity
Ensure campaign budget clarity
Ensure campaign success metrics clarity
Partner with Copywriter to shape concepts
Partner with Copywriter to shape messaging
Partner with Copywriter to shape headlines
Partner with Copywriter to shape scripts
Partner with Copywriter to shape narratives
Partner with Media Specialist to align assets
Partner with Media Specialist to align audiences
Partner with Media Specialist to align paid media
Partner with Media Specialist to align reporting
Work with PR to identify press angles
Work with PR to identify thought leadership
Work with PR to identify reputation-building moments
Work with Institutional Projects on partnerships
Work with Institutional Projects on incentive law projects
Work with Institutional Projects on special initiatives
Create campaign calendars
Maintain campaign calendars
Create status reports
Maintain status reports
Create approval flows
Maintain approval flows
Create operating rituals
Maintain operating rituals
Track campaign performance
Consolidate campaign learnings
Recommend future campaign improvements
Act as senior operational partner
Remove execution burden from leadership
How You'll Work.
Team & Collaboration
Cross-functional workstreams; Creative team collaboration; PR team collaboration; Media team collaboration; Social team collaboration; Product team collaboration; Design team collaboration; Legal team collaboration; People team collaboration; External partner collaboration
Communication Scope
English communication; Portuguese communication
Process & Methodology
Campaign planning, Timeline management, Workflow management, Launch planning, Approval flows, Operating rituals
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