Lonza
Life Sciences
BrandAssociate
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Brand Associate at Lonza. Skills: Brand Management, Project Management, Event Coordination, Data Analysis. Support planning and execution of paid trade advertising. Source, organize, and maintain central tracker”
What You'll Achieve.
Increase brand equity across Lonza’s diverse modalities; Ensure brand identity is consistent, data-driven, and positioned as pioneer leader
Industry & Context.
analytical acumen; analyzing campaign results; identifying basic trends, insights, and opportunities
What They're Looking For.
Must Have
business skills, creative skills, interpersonal skills, attention to detail, analytical acumen, knowledge of brand / data metrics and reporting, team player, agile mindset, execution mindset, build relationships with and manage multiple partners and vendors across the globe, collaborative style, excellent interpersonal and communication skills, track record of getting the things done, ability to manage change to a successful conclusion, Strong Analytical Acumen, Project Management Excellence, Communication & Collaboration, Execution Mindset, Attention to Detail
Nice to Have
Previous experience in a branding, advertising, or marketing operations role within an international organization, Experience in trade media planning or managing large-scale industry events/conferences, Familiarity with the CDMO or Life Sciences industry, Proven ability to cultivate brand advocacy among employees, partners, and vendors
What You'll Do.
Support planning and execution of paid trade advertising
and maintain central tracker
Assist in creation of internal paid trade media proposals
Create and manage approved paid trade media plans
Support ongoing management of paid trade media activity
and archive proof of placements
Assist with benchmarking and market scanning
Provide data for paid trade media performance reports
Assist in analyzing campaign results
Support process improvement initiatives
Support planning and execution of One Lonza flagship events
Manage end-to-end administrative workflows for industry events
coordinate team meetings
Assist in development of event timelines
Support logistical framework for event communications
Monitor and update shared event documentation
Manage attendee lists
Facilitate flow of information
and manage Brand Share of Voice
Manage Global Marketing team preferred agency / supplier database
How You'll Work.
Team & Collaboration
Cultivate brand advocacy amongst employees, partners and vendors; Build relationships with and manage multiple partners and vendors globally; Collaborative style with excellent interpersonal and communication skills
Communication Scope
excellent interpersonal and communication skills
Process & Methodology
Project management set up and monitor campaign creation, Project management set up and monitoring brand naming, Project management set up and monitoring industry awards, Managing complex workflows
Full Job Description
**R75258 Brand Associate** **Location:** Hyderabad, IN Today, Lonza is a global leader in life sciences operating across five continents. While we work in science, there’s no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big and small, genuinely improve the world. And that’s the kind of work we want to be part of. We are seeking a **Brand Associate** to support the Branding & Advertising (B&A) function within our Global Marketing team. This role is pivotal in building measurable KPIs to increase brand equity across Lonza’s diverse modalities. As a global brand ambassador and guardian, you will ensure our brand identity is consistent, data-driven, and positioned as the pioneer leader in the CDMO (Contract Development and Manufacturing Organization) industry. **Key Accountabilities** **Support the planning and execution of paid trade advertising including:** * Source, organize, and maintain a central tracker / database to include key contacts, media kits, audience profiles, advertising formats, and pricing from trade publications we work with * Assist in the creation of internal paid trade media proposals for various campaigns/modalities, including format options, timings, and cost summaries. * Create and manage the approved paid trade media plans in Wrike, supporting accurate task setup/allocation, timelines, and status tracking. * Support the ongoing management of paid trade media activity, tracking bookings, deadlines, artwork submission dates, and live placements. * Collect, organize, and archive proof of placements (e.g. screenshots, links, PDFs, metrics) for each campaign and placement plan. * Assist with benchmarking and market scanning, such as reviewing competitor's presence in trade publications and sharing observations. * Provide data for the paid trade media performance reports on a quarte
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